This partnership allows Careem users to donate QR1 with every ride by booking the “Go Pink” car type on the app. Customers can also support the cause by donating their reward points toward patients’ medical expenses.

The month of October sees Careem announcing a partnership with the Qatar Cancer Society (QCS) to launch a ‘Pinkoctober’ initiative to raise awareness about breast cancer. Pinkoctober falls under the ‘Blossom’ campaign that QCS launched to raise awareness about this type of cancer.

This partnership allows Careem users to donate QR1 with every ride by booking the “Go Pink” car type on the app. Customers can also support the cause by donating their reward points toward patients’ medical expenses.

Commenting on this initiative, Khaled Nuseibeh, General Manager for Emerging Markets & GCC at Careem, said, “As a homegrown regional brand, our core value at Careem is doing good and giving back to the community. With October being Breast Cancer Awareness month, we are committed to our partnership with the Qatar Cancer Society to encourage people to do their part to help fight this disease by donating, getting tested, and striving for a better life for those living with Cancer.”

Mona Ashknani, General Manager of Qatar Cancer Society, added, “Breast cancer remains one of the most serious health challenges affecting women globally, and our only hope to improve survival rates is to invest in medical research to improve the diagnosis and treatment of the disease. Pink October events have the power to bring communities together to champion important causes, and we are proud of our partners’ extraordinary efforts to make a difference to the lives of women affected by breast cancer.”

Studies show that the most common cancer among all nationalities in Qatar was breast cancer, accounting for 39.15% of all female cancer cases. As part of Careem’s core values to improve everyday life, Careem is partnering with the Qatar Cancer Society ahead of Breast Cancer Awareness month to raise awareness on the illness and highlight the importance of having regular check-ups.