The Executive Director of VCS explains that his work is a matter of passion.

Please tell us a bit about VCS, what it does, and where our readers may have seen your operations.
VCS is a boutique audio-visual (AV) company that tailors hi-tech AV solutions for our clients to achieve memorable experiences by assisting them to bring their ideas to life. We have worked alongside the biggest names that Qatar has welcomed, including Hublot Private Villa in 2022, Meta’s very own launch for businesses in the Middle East, and we supplied backline and technical support for stars such as John Legend and Mariah Carey.

How did you become involved in the events field?
Well, I was a musician travelling in the Middle East when I made connections to a businessman who had experience in the AV industry. Through this I gained exposure and I was lucky enough to join an industry that I love.

You’ve worked with big-name artists, such as The Scorpions, Robbie Williams and Alicia Keys. You must have some great stories to tell. Is there one particular memory you can share with our readers?
As a young music enthusiast inspired by the Scorpions’ electrifying performances, I aspired to work in the music industry. Through dedication and hard work, I eventually got an opportunity to work alongside what to me is the best band. My journey involved late nights coordinating stage setups, ensuring sound perfection and witnessing the band’s magic unfold night after night.
As I stood backstage, watching them perform to a roaring crowd, I couldn’t help but feel a deep connection to the music that had shaped my dreams. At that moment, surrounded by the electrifying energy of a Scorpions’ concert, I knew I was living the dream I had once only imagined as a young fan.

What Qatar event are you most proud of and what did it involve?
The World Petroleum Congress, at the time, was such a prestigious event to be a part of. I remember having four technicians and taking on clearly more than I could execute on my own. Yet with great support and collaboration within the industry in Qatar, I was able to pull off and manage all the audio visual and production requirements with the help of close contacts. I must say the support and network we have in Doha within the industry is truly a blessing. Companies that have truly stood by me in this journey are Technical Solution for Events (TSE), Symphony Events and ES: ME.

When you’re not busy with work, you’ve mentioned travel as one of your passions. What’s the best place you’ve visited so far and where would you really love to go?
As a passionate salsa dancer, I’ve attended many events around the world, yet nothing has captured my attention as much as Romania and I’ve been going back every year since my first visit. Next on my to-do list are to go on safari and see the penguins in Cape Town, being exposed to so many Saffas [South Africans], they really are a proud nation and I’d like to experience it. ✤