The Season Of Rebirth

H&M is ready for spring with a collection featuring soft tailoring and a minimal colour palette.

Effortless ease and style take centre stage with sculptural volume and clean lines in refined suits, sophisticated shirts and shirt dresses. You’ll spot a utilitarian edge in workwear-inspired pieces but these are often softened with embroidery, pleats and glam textures.

The tone is kept sharp and eye-catching with a palette of light blue denim, white and ecru offset by flashes of silver.

In womenswear, suits are both tailored and relaxed across blazers, trousers and waistcoats. Blouses, dresses and skirts boast romantic volume with pintucks and flounces. Toughness comes in the shape of ‘90s-inspired denim in washed-out blues.

Key pieces include a shiny silver A-line dress for a pop of energy that can be styled either futuristic or retro. And accessories, such as slingback kitten heels and pointy ballerinas are set against chunky, bold jewellery.

For menswear, modern tailoring takes the lead alongside utilitarian elements and the addition of navy and chestnut in the colour palette. Key pieces include chore jackets, pull-on trousers and blousons.

Eliana Masgalos, Concept Designer at H&M, says: “This season, we were really inspired by the idea of rebirth, like the first flowers blooming. So, while there’s a romantic side to the collection, we also wanted to channel a strong, tailored vibe and workwear touches that could breathe life into the fashion wardrobe.” ✤

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