American global lifestyle brand Cole Haan is marking 10 years of ZERØGRAND – ‘the shoe that redefined men’s footwear’ – with the introduction of ZERØGRAND REMASTERED.

On its introduction in 2014, the hybrid dress shoe was innovative, the original silhouette infused centuries-old broguing details with modern innovation to engineer the lightest and most flexible casual dress shoe Cole Haan had ever created.

Now, after 10 years of design advancements and millions of pairs sold Cole Haan is rolling out its next iteration of the iconic men’s ZERØGRAND Oxfords; beginning with the debut of the ZERØGRAND Remastered Wingtip and Plain Toe Oxfords. These all-new designs signify an upcoming milestone for the industry-changing franchise that revolutionised workwear and introduced an entirely new option in the men’s footwear category. 

The latest evolution of the shoe – the ZERØGRAND Remastered Oxfords – fuse heritage craftsmanship and cutting-edge technology and feature sustainably minded innovation and a streamlined shape for a fresh, modern look. The shoes sit atop the brand’s patented FlowerFoam sole, made from a minimum of 25% natural dandelion rubber. In addition to superior design, the new styles offer 40% more cushioning, 16% more flexibility and 51% more forefoot traction than the original.

“Cole Haan’s nearly 100-year history is steeped in invention and reinvention,” says David Maddocks, Brand President of Cole Haan. “We did just that with the release of the ZERØGRAND in 2014 and, again, with the ZERØGRAND Remastered. The true success of this franchise, however, is well beyond product innovation, but with human innovation. ZERØGRAND has infiltrated men’s lives both personally and professionally — this product invented hybrid, years before the workplace went hybrid. Now, that’s saying something!” 

Leading up to the official 10-year anniversary of ZERØGRAND in July, the brand will launch a new iteration of the ZERØGRAND Remastered Oxfords every month, each featuring a new take through colour, materialisation and innovation.

The new ZERØGRAND Remastered Wingtip and Plain Toe Oxfords are available now online and in selected US and international stores.

GO: Visit ColeHaan.com for more information.