Renowned French luxury swimwear brand Vilebrequin teamed up with a group of regional Arab media personalities for the campaign in support of its Cruise 23 collection.

Dubai-based Iraqi, DimaSheikhly @dimasheikhly, Qatari Abdulla Al Abdulla @abdulla, and the Emirati Hadban Twins @twinshadban were in front of the camera with fellow talent Ahmed El Sayed @twistedcurlz producing, to spotlight gorgeous pieces from the new collection, inspired by a surrealistic voyage. Embodying the essence of summer, wardrobes can be expanded with unique colour combinations and graphic prints, mixing different techniques to create a new parallel between reality and imagination. As with all collections, Vilebrequin have reconnected to their DNA for Cruise 23 by reworking and modernising some of their best heritage prints.

Most importantly, the company has a long-standing commitment to the earth: From 2018 to 2022, the brand went from four per cent to 99% of men’s swimwear collections made from sustainable materials. This new collection features an updated majority of recycled and recyclable fabrics in all categories —73% in total – coming even closer to their 2023 goal of 88%, that’s the sole reality possible.

The Cruise 23 collection is now available in Vilebrequin stores and online. ✤