Middle Eastern giant Apparel Group’s Dune London brand teamed up with Arab influencer Deema Al Asadi for a Ramadan campaign, showcasing luxury footwear.

Deema is well-known within the fashion community as one of the Middle East’s most inspirational influencers. Lauded for her adventurous and unique style, she was invited to Dune London’s headquarters to work closely with the buying, design and creative teams to select her favourite pieces and celebrate the Holy Month with an exclusive Ramadan edit brought to life through a gorgeous campaign and fashion film.

“I love all the pieces in this edit,” says Deema. “They’re so glamorous and comfortable. I love how sparkly and glittery they are. Each piece has been carefully curated to go with all the different outfits in a woman’s closet, which really is the beauty of Dune London’s designs. My favourite style? It would have to be the delicate corsage style, it’s so unique and different.”

The brand’s signature silhouettes are adorned with hand-placed beading, ornate embellishment and diamante detailing. Elegant kitten heels, modern mules and scene stealing heels appear alongside beautifully coordinated handbag styles, designed for Holy Month celebrations and beyond.

In 1992, Dune London founder and owner, Daniel Rubin, embarked on a dream to create an affordable luxury footwear and accessories brand with a small concession store on London’s Oxford Street. The Dune Group has grown to become an influential, dynamic and internationally renowned business, designing, producing and distributing shoes and accessories for men and women across a multitude of platforms and global markets. Deema’s collection is available online. ✤

GO: VISIT WWW.DUNELONDON.ME FOR MORE INFORMATION.