More than 500 brands are expected to take part when the Doha Jewellery and Watches Exhibition (DJWE) returns for its 20th edition this month.

Running from February 5 to 11 over 30,000sq/m at the Doha Exhibition and Convention Centre, the event is expected to attract more than 30,000 visitors from 175 countries.

This year sees the participation of the Indian and Turkish pavilions among the 10 countries taking part and there will be 10 exhibitors under the Qatari Designers Pavilion.

A recent unveiling for the exhibition announced the ‘Big 8’ participants as AlFardan Jewellery, Al Majed Jewellery, Ali Bin Ali Luxury, Amiri Gems, Fifty One East, Al Muftah Jewellery, Blue Salon and Bulgari.

And there are plenty of new brands taking part including: Key Gems, AlMajid Home, Renee Jewels, Naylah, Kooheji Jewellery and Hessa Jewels, by Qatari Designer Hessa, who started as part of the Qatari Designers Initiative.

The event will feature the return of the Qatari Designers Initiative as well as a series of workshops with jewellery and watch experts. And Education Above All, a staple at the DJWE for many instalments, will be back with collaborations with Brazilian jeweller and designer Silvia Furmanovich and Qatari Designers.

The exhibition has been promoted in a stunning campaign film featuring supermodel Irina Shayk and former professional footballer and current sports broadcaster, Thierry Henry, with an incredible original score from the Qatari composer Dana Al Fardan.

And, adding to the star quality, special pieces debuting at DJWE 2024 include Tiffany & Co. 2024 Bird on a Pearl and bespoke piece the ‘High Jewellery’ necklace from Bulgari. A new range of ‘Qatar Limited Edition’ watches and new jewellery brands from AlMajed Jewellery and Blue Salon will also be on show.

Hungry exhibition goers will even be treated to jewellery themed eats at a Boucheron Café, among other dining venues. ✤