INFINITI has announced a comprehensive brand refresh to encompass showrooms, logo and even scents and sounds and Qatar is one of the first places to experience the revolution.

The new look and feel draws inspiration from the brand’s Japanese heritage and reflects INFINITI’s long held belief, that personal and rewarding experiences are more important than the car alone.

Nassim Mourani, General Manager Automotive Group at Saleh Al Hamad Al Mana Company, said: “INFINITI’s brand refresh marks a pivotal moment as we embark on an extraordinary journey to redefine luxury automotive experiences. Inspired by the elegance and meticulous craftsmanship of Japan, the new retail design, refreshed visual identity and groundbreaking multi-sensory signature seamlessly blend innovation and timeless beauty, with captivating scents and harmonious soundscapes taking customer connections to the next level. We invite our valued customers in Qatar to embark on this extraordinary journey with us.”

INFINITI’s new retail architecture, led by the INFINITI global design team, blends a clean, minimalist exterior with an open, light-filled interior. A key to bringing to life INFINITI’s signature Total Ownership Experience, the company is committed to offering physical retail spaces that allow valued customers the opportunity to connect and interact with the brand.

Since INFINITI’s inception in 1989, the brand’s logo has drawn inspiration from the infinite road to the horizon, reflecting the forward-facing direction of a brand born to challenge convention, as well as the drivers with the same attitude. The evolved logo, the fourth iteration in the brand’s history, places greater focus on the ‘infinite road’ and horizon line, complemented by revised INFINITI wordmark spacing. A new three-dimensional INFINITI emblem will adorn production vehicles of the future.

Experiences are always more memorable and stimulating when more than one sense is engaged. In addition to a refreshed visual identity, INFINITI has introduced a new multisensory signature, encompassing scent and sonic elements, to create another dimension of connection with customers. The new signature scent evokes a Japanese forest and is 100% sustainably sourced and organic.

To capture the feeling of INFINITI through sound, the brand also released its own brand master track, titled Moment of Tranquility, serving as the foundation for a new sound logo as well as for use at future brand activations and in-car experiences. It features Japanese influences, such as the furin (wind chime).

Saleh Al Hamad Al Mana Co., the authorised distributor of INFINITI in Qatar, welcomes you to experience the new INFINITI retail design and visual identity at The Pearl showroom. ✤

GO: CALL 800 0505 FOR MORE INFORMATION.