In collaboration with Pronto and The Abstract Agency

COYA, the authentic Peruvian restaurant nestled within W Doha Hotel & Residences, celebrated its third anniversary with an exclusive fashion show, in collaboration with Pronto and The Abstract Agency. Shedding light on local designers, the event underscores COYA’s commitment to cultural enrichment in Qatar, seamlessly blending haute cuisine and contemporary fashion. Additionally, as the Holy Month approaches, COYA seized the opportunity to host a pre-Ramadan event, adding an extra layer of significance to the celebration.

Pronto, Qatar’s premier fashion-tech platform, curated a select group of four local designers for the evening’s runway. While The Abstract Agency, renowned for its expertise in talent management and producing specialised luxury events, ensured a seamless integration of fashion, lifestyle and culture.

Hosted by COYA to give their clientele and guests an exclusive experience, the fashion show featured the distinctive collections of four designers:

Mhefhef, founded by Mashael Al Naimi, offering a unique blend of sustainable fashion and artisanal craftsmanship. Each piece reflected Mashael’s dedication to dressing healthily, incorporating all-natural materials and intricate handcrafted techniques.

Lovahbyfatima’s collection, a testament to creativity and perseverance, epitomised elegance and innovative design. Each piece reflected a journey of self-expression and creative exploration, showcasing a diverse range of abayas that spoke to the modern modest woman’s aesthetic.

Maryam Aldarwish, celebrated for her fashionable yet modest designs, presented a collection characterised by chic, asymmetrical, bohemian styles. Her creations captivated the audience with their unique Qatari fingerprint, blending sophistication with a contemporary edge.

Blacklisted, the brainchild of Ayisha and Eyman Mohamed, brought sustainability and boldness to the runway with their collection of modest fashion wear. Emphasising comfort and daring style, each piece exhibited intricate details while remaining true to sustainable practices.

The event was attended by COYA’s loyal customers, VIPs and fashion enthusiasts, alongside media and influencers. Guests enjoyed the restaurant’s special offerings for the night, featuring Peruvian-inspired bites presented as shared platters.

COYA is dedicated to preserving and celebrating the rich heritage of Latin American culture, an integral aspect of its identity that distinguishes it as a cultural ambassador in the culinary world. While honouring its Latin American routes, the eatery is mindful of its presence in the market. This awareness prompted the activation initiative featuring pre-Ramadan fashion by local talents, demonstrating COYA’s commitment to cultural inclusivity and its role as a versatile and dynamic entity in Qatar.

In addition to the celebration, COYA announced its extended operating hours for the Holy Month.. Throughout Ramadan, the restaurant will be open for Suhour from 8pm to 2am, offering a special set menu designed for social gatherings alongside its à la carte menu, with a reduced selection.

GO: Call 4453 5416 for more information or to make a reservation.