Qatar Airways Group Chief Executive, HE Akbar Al Baker, has been honoured with the APEX CEO Lifetime Achievement Award

The Airline Passenger Experience Association (APEX) Lifetime Achievement Award has only been presented six times in the organisation’s five-decade history and recognises industry leaders for their dedication, efforts and commitment to enhancing passenger experience.

APEX is one of the world’s largest international airline associations. This global non-profit advances passenger experience with the support of major airlines in conjunction with both the International Flight Services Association and Future Travel Experience.

Qatar Airways was also recognised with three further APEX Awards, based exclusively on certified passenger votes: 2024 APEX World Class Award, APEX Award for Best Entertainment in the Middle East, and the APEX Award for Global Best Food & Beverage.

Receiving the awards, Mr Al Baker, said: “I am honoured to accept the CEO Lifetime Achievement Award. Over the last decades, Qatar Airways has grown to become one of the most recognisable and trusted names in the industry, synonymous with customer service quality and luxury. It is owing to the dedication of our employees across the world that our award-winning airline continues to outperform at the highest level of our industry.

“I am also proud of the three awards Qatar Airways has received, granted by our passengers, taking home the Awards for Best World Class Airline, Best Entertainment in the Middle East, and Global Best Food & Beverage. I would like to thank our passengers as well as the APEX team for their recognition and we aim to continue to surpass all expectations for Qatar Airways in the years to come.”

APEX Chief Executive Officer, Dr Joe Leader, said: “In honouring HE Akbar Al Baker with the CEO Lifetime Achievement Award, APEX celebrates a true pioneer in aviation. His leadership at Qatar Airways embodies the spirit of innovation, marrying the grandeur of Qatari tradition with an unyielding commitment to passenger excellence. Whether it is the trailblazing Qsuite experience, an exceptional in-flight entertainment library or the airline’s unwavering focus on health during unprecedented times, his legacy paints a mosaic of dedication, foresight and a relentless drive for perfection.

“Under his masterful oversight, Qatar Airways has not just flown; the airline has soared, setting benchmarks that inspire our entire industry. As he receives this welldeserved accolade, we, at APEX, extend our deepest admiration for a leader who has truly redefined the skies.” ✤

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