Perfectly marrying its dual passions for both Ferrari and its Doha home, Alfardan Sports Motors staged an inspirational showroom exhibition for the launch of the new 296 GTB.

Within days of its worldwide debut at Maranello, Italy, Ferrari’s 296 GTB, the latest evolution of the brand’s mid-rear-engined two-seater Berlinetta, showed its stunning face in Qatar with an exclusive event at the luxury showroom of Alfardan Sports Motors, the official Ferrari importer in Qatar.

Attended by a specially invited audience of enthusiasts and clients, Alfardan honoured the occasion by bringing Qatar and Ferrari together under one roof with a display of iconic Doha photography. The images perfectly complemented the model and celebrated both the beauty of Doha and Ferrari’s natural home amongst the discerning residents of Qatar.

The event was hosted by the importer’s top management, headed by Omar Alfardan, President and CEO of Alfardan Group, together with Steeve Bou Abdou, GM of Ferrari Qatar at Alfardan Sports Motors. Guests were invited to discover the all new V6 Hybrid model during a series of private preview sessions that maintained stringent health and safety procedures. The showroom also featured the distinctive 488 Challenge Evo model, which was branded with the Qatari flag to emphasise the main message of the week.

Omar Alfardan commented: “The latest reveal of the Ferrari 296 GTB, enhanced with the breathtaking photography of our home city, Doha, encapsulates the depth of the bond that unites us.” Steeve Bou Abdou added: “It feels great to see Qatar coming back on track as one of the first countries to launch the all-new Ferrari 296 GTB.”

The 296 GTB ushers in an authentic revolution for Ferrari as it introduces a new engine type to flank the marque’s multi-award-winning eight- and 12-cylinder power units. This is the first six-cylinder engine installed on a road car sporting the Prancing Horse badge: it unleashes its massive 830cv total power output to deliver previously unthinkable performance levels and an innovative, exhilarating and unique soundtrack.✤