SUSTAINABLE SPORT

Renowned artists from World Cup qualifying countries are to create designs for reusable water bottles as part of an initiative to reduce plastic waste.

FIFA World Cup Qatar 2022 gets a sustainable angle as part of the myriad of activities bringing together culture, art and sport. Twenty-two talented Qatari and international artists from the countries qualifying for the tournament have been commissioned to create designs for reusable water bottles.

This initiative, which is spearheaded by Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, Chairperson of Qatar Museums (QM), showcases the significance of sports and the arts in Qatar and is a fine example of how the two can converge to encourage sustainable practices. The project falls in the domain of IN-Q Enterprises, the commercial arm of Qatar Museums, and comes under the umbrella of Qatar Creates, a yearround national cultural movement that curates, promotes and celebrates the diversity of cultural activities in Qatar.

HE Sheikha Al Mayassa said: “Having participated in beach clean-up efforts in Qatar for many years, I have witnessed first-hand the effect of pollution on our natural environment. For that reason, I am pleased that the global artistic community have joined us in advocating for a more sustainable future through the creation of the FIFA World Cup Qatar 2022 reusable water bottles. Whether they become a treasured memento or are refilled and reused regularly, my hope is that these art water bottles are a small reminder for us all to play our part to help create a greener world.”

Many of the designs take inspiration from the FIFA World Cup; Switzerland’s Urs Fischer’s design features an illustration of his iconic Lamp Bear sculpture, which is on view at Hamad International Airport, holding a football. Qatar’s Abdulaziz Yousef’s design depicts the Doha skyline foregrounded by a football player. The Art Water Bottles are available at FIFA Official Merchandise Outlets, Qatar Museums Gift Shops, the IN-Q website, Qatar Duty Free and Qatar Creates One Pass kiosks.

In the lead-up to the tournament, Qatar Museums will also open 10 exhibitions across its institutions and gallery spaces. Currently, the nation is being transformed into a vast outdoor art museum, with more than 50 new major public artworks, including pieces by some of the world’s most celebrated artists, being installed throughout the country’s public spaces. ✤

GO: VISIT WWW.QM.ORG.QA FOR MORE INFORMATION.