Kia Middle East and Africa have launched the all-new Kia K3.

The latest progressive sedan, the Kia K3, appeared at a regional launch event in Jeddah, Saudi Arabia following its earlier debut at the Riyadh Motor Show..

With the K3, Kia has tapped into the demands of buyers within the saloon C segment and fleet companies that are seeking an all-round, functional vehicle that delivers on technology, design and safety.

The Kia K3’s interiors ensure advanced connectivity and utmost passenger comfort with its central resolution touchscreen, twozone touch climate control and rear air vents, among other features. While its exteriors play on a bold and futuristic appearance that maintains a high-tech character adopting bold lines and shapes, while maintaining the traditional tiger nose grille.

The K3 boasts a 1.6-litre engine and is equipped with various safety features, providing front and rear end protection, demonstrating the company’s commitment to safety across all its vehicles by increasing driver awareness.

Ahmed Soudodi, Vice President, Product & Marketing at Kia Middle East & Africa, said: “It is an exciting time for us in Saudi Arabia as we host Kia’s second regional launch event in the Kingdom, this time for the role model in design, technology, performance and space, setting a benchmark for state-of-the-art vehicles in the C-saloon segment.” ✤

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