MASERATI AND NORTH SAILS APPAREL HAVE LAUNCHED A CAPSULE COLLECTION, HIGHLIGHTING VALUES OF EXCLUSIVITY, RESPONSIBILITY AND PERFORMANCE.

In the latest edition of Pitti Uomo, one of the world’s most important platforms for men’s clothing and accessory collections, two titans of land and sea have united for the first time in a ground-breaking collaboration, bridging legacy and future-minded, ethically driven innovation. Maserati, the visionary automotive leader, has partnered with North Sails Apparel to launch a capsule collection comprising a selection of products designed around the shared values of exclusivity, responsibility and performance.

The two businesses have a long history of using advanced engineering to develop high-performance products both on and off the water, which are showcased in this collection.

The clothes are developed in future-fit materials, from organic and recycled cotton to Gore-Tex Infinium fit for performance.

Key pieces – from hybrid vests to an elevated update on the classic polo and a mobility-centred jacket in two lengths – capture the most relevant and acutely developed technologies available. Breathability, air permeability and durability are key considerations for this collection. The colour palette, a deep navy, crisp white, bold black and grey dawn, mixed with electric blue and the distinctive Maserati yellow, is refined and distinguished.

Davide Grasso, CEO of Maserati, commented: “Maserati is innovative by nature and is looking ahead to the future. The partnership with North Sails emphasises the close links between [the brand and] Maserati; dynamic performance and technological innovation.”

This collection is technically innovative, with products that are also environmentally conscious, reinforcing North Sails’ motto ‘Embrace the spirit of the ocean. ✤

GO: VISIT MASERATI.COM OR WWW.NORTHSAILS.COM FOR FURTHER INFORMATION.