Auto Class Cars has opened a new MG showroom in Lusail, marking the occasion with the Qatar debut of the MG WHALE Coupe.

The new facility represents a significant milestone in the company’s expansion within the region. This strategic move aims to enhance customer engagement by providing an array of options to explore the brand’s most recent offerings.

The showroom opening coincided with the unveiling the MG WHALE, in the presence of Tom Lee, Managing Director of MG Motor’s Middle East operations; Frank Zauner, Auto Class Cars General Manager; Zaher Janbih, General Sales Manager; and Ahmad Firoozi, Marketing Manager, alongside distinguished guests.

MG Qatar is expanding its comprehensive range of the British-born automotive company’s saloons and SUVs in the country as the brand kicks off 2024 with the launch of the all-new MG WHALE SUV Coupe. This sporty mid-size SUV is designed to meet the travel requirements of younger buyers, ambitious professionals and urban-dwelling families who want  to add a dash of adventure into their lives.

Frank Zauner said: “We are delighted to perpetuate our legacy of accomplishments and successes with the inauguration of the new MG showroom and the introduction of the MG WHALE Coupe. This is aligned with our ambitious objectives for growth and expansion, designed to cater to our customers’ needs and reach a wider audience seamlessly and efficiently.”

Tom Lee commented: “Qatar is a dynamic market that is ever evolving in a unique pace. We have witnessed remarkable shifts in consumer preferences. We have, alongside our partner Auto Class Cars, adapted perfectly to the market as we aim to provide the best cars, best customer experience and competitive prices. Our success in Qatar is clearly shown by our sales which went up by 29% in 2023 compared to the year before, which is very impressive.”

Ahmad Firoozi added: “At Auto Class Cars and MG Qatar, our dedication lies in consistently exceeding customer expectations and ensuring their utmost satisfaction. Our ongoing commitment to expansion aligns with the growing needs of our clientele, evident in our new showroom and frequent new car launches.”

Top of Form

The futuristic design and the daring coupe-like silhouette of the MG WHALE embody the youthful and progressive spirit of the people who live and work in the vibrant cities of the region. The Whale-inspired details like its signature front grille and Baleen daytime running lamps help convey the playfulness, intelligence and grace of its namesake. Other marine-related cues include whale-fin door mirrors and a whale-tail spoiler and gearshift.

Additionally, traits like the two-tone glossy black roof, matte gold bumper accents, chrome dual exhaust pipes and silver decoration add to the visual appeal of the SUV Coupe. The car also rides on stylish alloy wheels which have a 19-inch diameter indicating its stylistic dominance over its competitors.

The MG WHALE offers a well-laid-out, premium-quality cabin that will ensure daily commutes and long journeys are quiet, hassle-free and comfortable thanks to features such electric seat adjustments with memory function, dual-zone air conditioning and a power-operated panoramic sunroof.

Passengers will be entertained and remain connected thanks to technologies including the nine-speaker BOSE sound system, 256-colour ambient lighting setup and the seamlessly integrated dual 12.3-inch Curved Panoramic Screen.

The comprehensive list of safety features includes an HD 360°surround view system and a host of active and passive safety features, electronic aids to make the journey incident-free as well as comfortable. The MG WHALE is built on a chassis with a high-strength structure that is rated for high levels of torsional stiffness, providing maximum protection and a dynamic advantage.

The sleek SUV Coupe is driven by a powerful 2.0L turbocharged engine producing 231hp and 370Nm of torque which is coupled to a reliable eight-speed automatic gearbox. The forced-induction motor provides the torque necessary to transport five passengers and their luggage swiftly and efficiently, while the low-displacement configuration aided by the eight speeds of the modern transmission helps minimise fuel consumption.

The MG WHALE and the full lineup of MG models are available at Auto Class Cars showroom on Salwa Road and Lusail. All the cars will benefit from the brand’s acclaimed six-year/200,000km warranty.

GO: Call 4040 1444 (Salwa Road) or 4040 1416 (Lusail) for more information.