Audi has unveiled its inaugural brand ambassador for the Middle East – a name familiar on Qatar’s fine-dining scene.

Marking a significant milestone in the region, the manufacturer named its first regional brand ambassador – the visionary restaurateur, entrepreneur and sustainability advocate, Chef Izu Ani – whose eponymous eatery is a star at Mandarin Oriental, Doha. With Chef Izu Ani being a loyal customer and brand aficionado, the natural partnership with him underlines Audi’s commitment to innovation, progress and cultural resonance within the region. On his professional journey, Chef Izu’s honed his skills working at top kitchens across the world and has garnered international acclaim for his distinctive approach to gastronomy. Renowned for his emphasis on quality ingredients and memorable dining experiences, Chef Izu has solidified his status as a regional culinary icon.

Beyond the kitchen, Chef Izu has a passion for adrenaline-fuelled activities that include driving his Audi RS Q8 and pushing the limits on his road bike. Furthermore, he is also known for inspiring his followers with his words of motivation.

Elmir Arnautovic, Marketing and Communications Director at Audi Middle East, said: “The collaboration between Audi and Chef Izu is a natural fit. His regional footprint and storytelling prowess make him an ideal partner to connect with Audi’s progressive target audience.”

Rene Koneberg, Managing Director of Audi Middle East, added: “His innovative culinary vision and his overall commitment to progress perfectly align with Audi’s ethos of pushing boundaries and inspiring others. This partnership represents a fusion of passion, creativity and a shared dedication to excellence.” ✤

GO: VISIT WWW.AUDI-ME.COM/IZU FOR MORE INFORMATION.