Footie fans will have the chance to enjoy Qetai-Fan Beach Fest Powered by Unit-Y, an exclusive beach festival packed with entertainment during the FIFA World Cup Qatar 2022.

UVentures and Qetaifan Projects announced their partnership to establish an entertainment area in Qetaifan Island North, located in the new city of Lusail, during the FIFA World Cup Qatar 2022. Operated jointly with Madaeen Al Doha Group in strategic partnership with Fusion Hospitality and Exhibitions, the zone will be accessible from early morning until late night throughout the tournament. Guests will enjoy a variety of hospitality services, fun activities, food and beverage options, retail outlets and live music performances.

The festival will be a unique entertainment area in Qatar, with direct beach access and a licence to operate catered music events – all designed to offer iconic experiences merging local, regional and international cultures. Music will play a central role, with resident musicians and artists entertaining during the day, coupled with concerts and special performances by world-renowned and rising artists. The programme will leverage the international language of music to bring all walks of life and cultures together on one platform and in one location for a great experience, exchanging cultures and having fun together.

Sheikh Nasser bin Abdulaziz Al Thani, Head of Business Development of Qetaifan Projects, said: “We are thrilled to put our vision into action on the occasion of the most awaited event in the world. Qetai-Fan Beach Fest Powered by Unit-Y is a first-of-its-kind entertainment concept that is meant to take the fan experience to a different level in Qatar. We are confident [that] with the support of our partners and supporting stakeholders as well as the relentless efforts of our team, we will be bringing a holistic and historical entertainment experience to life, gathering all fans from all walks of life under one roof to create memories and exchange cultures through the universal language that music provides.”

Xavier Adsera, CEO of UVentures, said: “We are excited to be part of the most-followed sporting event worldwide happening in Qatar this year. Together with our partners, we aim to deliver an entertainment offer that will enhance the magical experience of attending the World Cup.”

Ryan Elzein, Director, Fusion Group Holding, said: “QetaiFan Beach Fest is set to be one of the most unique experiences fans will be offered during the World Cup 2022, and as Fusion, we are eager to support this festival’s success. Together with our partners, visitors will get to experience some of the most memorable performances and activities within this lifetime global event.”

To support mobility challenges, Qetai-Fan Beach Fest will provide transportation services to access the festival from different points of interest in Qatar. This service will be offered on three different routes, covering all access points in the country, arriving to and departing from Qetaifan Island North. It will operate from morning until evening.

The official tickets for Qetai-Fan Beach Fest will be released in the coming weeks, coupled with the announcement of musicians and other performing artists. The beach festival will also feature VIP sections that will be sponsored by a select group of ambassador brands, to offer corporate clients and other guests bespoke experiences and hospitality services. As part of the partnership, UVentures and Qetaifan Projects have joined the industry’s leading companies for the design and operation of Qetai-Fan Beach Fest to ensure the highest quality service for all visitors.

UVentures is an investment holding company specialised in designing, financing, developing and operating international, macro-scale projects in the hospitality, entertainment, technology and travel sectors, alongside institutional investors, governments and development companies.

Qetaifan Projects is a real estate development company founded in October 2017. It’s fully owned by Katara Hospitality; a leading global hotel owner, developer and operator based in Qatar. Qetaifan Projects’ foremost objective is to build cities of sustainable and intelligent infrastructure to support Qatar’s long-term economic vision. Qetaifan Projects’ first and main development is Qetaifan Island North; a distinct island featuring a state-of-the-art waterpark, luxurious hotels, unrivalled accommodation and world-class facilities that make it a modern, globally-competitive community with a unique design that is inspired by the rich culture and nature of the region. ✤

GO: VISIT WWW.QETAIFANBEACHFEST.COM FOR MORE INFORMATION.