GRAND CLOSE FOR DJWE
Showstopping pieces by leading international brands and budding Qatari designers dazzled onlookers and buyers at Doha Jewellery and Watches Exhibition (DJWE).
Qatar Tourism (QT) closed the 18th edition of the DJWE with another strong year of visitor attendance. One of the longest running exhibitions in Qatar, the jewellery and watches extravaganza is organised by QT’s Qatar Business Events Corporation (QBEC) and held under the patronage of His Excellency Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani, Prime Minister and Minister of Interior.
Following a pause due to the pandemic, the exhibition was last held two years ago in 2020. This year witnessed its successful return as one of the most prominent events on Qatar’s annual calendar. The opening ceremony was attended by HE Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani in addition to several dignitaries, exhibitors and partners. DJWE saw the valued support of Qatar National Bank (QNB) as the Official Sponsor, Qatar Airways as the Official Airline Partner and Alfardan Automotive as the Official Car Sponsor.
Bollywood celebrity Alia Bhatt was the face of QT’s promotional campaign for luxury aficionados which was broadcast in multiple regional and international markets, highlighting Qatar as a distinct luxury tourist destination.
DJWE was hosted in the Qatar Clean-certified Doha Exhibition & Convention Center and spanned over 30,000sq/m. There were exciting new additions this year including the reveal of new brands by some of Qatar’s leading exhibitors and the magnificent 186.42 carat Saturne necklace by Louis Vuitton. Sessions were offered by brands such as LÉTRANGE and Lorenz Bäumer, who will be partnering with the soon-to-open Printemps Doha store, as well as homegrown talents such as the Qatar Watch Club and Hairaat by Nada Al Sulaiti.
Combining luxury with a special cause, proceeds from curated collections this year went toward supporting the global projects run by Education Above All (EAA). The collection included bangles, earrings and watches by Chopard created especially for EAA, as well as special designs by Qatari jewellers. Further supporting the Qatari community, 10 up-and-coming designers were encouraged to join the exhibition as an initiative to cultivate local talent by displaying their fascinating and beautiful pieces alongside established industry names.
Visitors to DJWE also witnessed the well-anticipated stands of Qatari and international industry powerhouses including Alfardan Jewellery, Ali Bin Ali Luxury, Al Majed Jewellery, Al Muftah Jewellery, Amiri Gems, Blue Salon, Bvlgari, Fifty One East and Louis Vuitton. Highlighting the region’s renowned history of distinguished craftsmanship, DJWE also held dedicated spaces for returning Turkish and Indian pavilions. ✤
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