Genesis announced its vision for the region with its personalisation and performance projects at the stunning Distinctly Yours event.

Demonstrating the brand’s strong commitment to delivering a hyper-personalised and luxury experience, under the creative vision of COO Luc Donckerwolke, two ‘One of One’ cars marked the first public showcase of Genesis’ bespoke programme.

Three performance-based projects were also featured: the GV80 Coupe Concept, G80 Performance and X Gran Berlinetta Concept. The One of One name originates from the art scene, in which pieces and collectibles are numbered to signify single, unique editions. Genesis applies the same concept, making each One of One car an original piece as well as offering hyper-personalised service beyond the vehicle.

The first reveal was the brand’s initial One of One model, designed to demonstrate the programme’s scope. A G90 long wheelbase with a two-tone exterior body in black and white, the car comes in a pearlescent paint finish that provides a unique sheen. Meanwhile, its deep black paint coating features red metallic flakes to subtly match the red hue of the interior under sunlight.

The G90’s numerous interior customisations, such as analog watches built into the rear seats and a cooler holding a crystal carafe and glasses, were made based on both design and function to set it apart from the standard Genesis lineup.

The second car revealed was the GV80 Twilight Special Edition by Genesis One of One, the first special edition introduced by the bespoke programme. Drawing inspiration from the hues and textures of Middle Eastern deserts, the term ‘Twilight’ symbolises the convergence of two lights – as the sun sets and the moon rises – similar to the meeting of two cultures, the Middle East and Korea.

The GV80 Twilight Special Edition by Genesis One of One was created exclusively for the Middle East region and will be limited to 20 cars.

Donckerwolke then switched gears to the three performance-based projects – all marked with ‘Designed by Genesis’ to signify the brand’s pride in introducing its high-performance vision.

At the launch of the lifestyle-oriented GV80 Coupe Concept in April Donckerwolke promised to “inject more adrenaline and fun into the brand”.

Referencing this promise, he presented the G80 Performance for the first time, describing it as “the thoroughbred of the G80 family” with everything from the design to the aerodynamics and suspension modified to enhance the athletic component.

The G80 Performance will be a limited series of up to 20 and will be available in the Middle East with various options for personalisation. The final reveal of the evening was the X Gran Berlinetta Concept which was created as part of Polyphony Digital’s Vision Gran Turismo series and will be available to race in the game starting this month.

On the unveiling of the three cars, Donckerwolke stated: “We wanted to showcase our commitment to delivering a driving experience that is both emotionally charged and dynamically vibrant. These cars embody the perfect synergy of performance and passion, providing a glimpse into the exciting direction that Genesis is exploring.” ✤

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