Hilton has launched a crucial Green Ramadan initiative at Waldorf Astoria Lusail Doha.
The hotel company, in partnership with the United Nations Environment Programme (UNEP) West Asia and Winnow, has announced the launch of Green Ramadan – an initiative which will see food waste reduction efforts implemented across several key markets in the Middle East, including Qatar at Waldorf Astoria Lusail Doha.
The campaign aims to improve local sourcing and reduce food waste across hotels in Qatar, Saudi Arabia and the UAE. With reports from UNEP West Asia revealing that food waste increases by 25% to 50% in the region during religious and social festivities, Hilton is introducing measures to minimise waste during the Holy Month of Ramadan and raise awareness around local sourcing and food waste.
The initiative is in line with the hotel operator’s Travel with Purpose 2030 Goals to reduce food waste sent to landfill by 50%.
The partnership will combine Hilton’s drive towards a net zero future, UNEP’s ‘Recipe of Change’ food waste reduction campaign and Winnow’s AI technology – allowing for digitally led tracking of food waste throughout Ramadan.
In doing this, Hilton will gather data to predict future procurement and production needs while also minimising its long-term environmental impact.
As part of the initiative, participating Hilton hotels will compost excess food waste, prioritise local food sourcing within a 50-mile radius, promote plant-based dishes, restrict plastic use across operations and partner with food banks.
In Qatar, Waldorf Astoria Lusail Doha will offer guests a tasteful dining experience at Bywater Restaurant which takes pride in serving locally sourced produce from the Al Wabra Farm, showcasing a menu that plays an active role in reducing food-related emissions. The hotel has also partnered with the Hifz Alnaema Food Bank to reinforce charitable giving during the Holy Month.
Emma Banks, Vice President, F&B Strategy & Development, Europe, Middle East and Africa (EMEA), Hilton, said: “As a global hospitality brand, Hilton has a responsibility to lead the industry in the pursuit of sustainable solutions. We are delighted to embrace the Holy Month of Ramadan with the introduction of the Green Ramadan initiative.
“We hope that this initiative will set the standard for years to come by encouraging local food sourcing and reducing food waste.”
Sami Dimassi, UNEP representative and Regional Director, West Asia, said: “We are very pleased to collaborate with Hilton to activate this campaign across its key markets in the Middle East. Reducing food waste is not only about saving food, but also about saving resources. The only way forward is to work hand-inhand by engaging the local community, private sector and influencers.”
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