BMW Group Middle East, in collaboration with its official importers, has launched the BMW XM for the first time in the region.

Showcased at a recent event, the XM represents a fresh interpretation of the Sports Activity Vehicle (SAV) developed from the ground-breaking fusion of the high-performance BMW M and progressive plug-in hybrid technology.

The first BMW M original since the M1, the new XM is the automotive group’s latest offering in commemoration of BMW M’s 50th anniversary. The vehicle features the newly developed M Hybrid drive system, an extravagant design and progressive luxury ambience.

The model comes with a 4WD Sand mode designed specifically for navigating terrain on and off the road making it ideally suited for the terrain and the driving conditions in the Gulf and the Middle East.

Speaking on the launch, Dr Hamid Haqparwar, Managing Director, BMW Group Middle East, said: “We are thrilled to launch the new BMW XM here in the region. This model is truly made for the Middle East, with the all-new M xDrive system ideal for navigating this region’s terrains. Our clients have been requesting a luxury M Sports Activity Vehicle and we’ve answered them with the BMW XM.

“Since announcing the XM last year, we’ve seen incredible interest in the region and are expecting the model to be highly successful in the Middle East. We are confident that the BMW XM will open up the M experience to new target groups in the high-performance segment.”

The BMW XM’s M Hybrid drive system produces an overall output of 653hp and is powered by a high-revving V8 engine with cutting-edge M TwinPower Turbo technology. The 4.4-litre engine is assisted by an electric motor integrated into the eight-speed M Steptronic transmission, delivering a maximum overall torque of 800Nm.

The BMW XM accelerates from 0 to 100km/h in 4.3 seconds, accompanied by an energy-charged soundtrack amplified by hexagonal dual tailpipes arranged one above the other for the first time on a BMW M model.

The BMW IconicSounds Electric, developed in a collaboration with Hollywood music legend Hans Zimmer, creates a unique and suitable backing track for the electric motor’s power delivery. The XM’s intelligently managed interplay between engine and motor delivers a well-resolved performance experience worthy of the M badge in all driving situations. The M Hybrid button on the centre console of the BMW XM can be used to select one of three operating modes, including an Electric setting for cruising with zero local emissions at speeds of up to 140km/h and over a maximum distance of 88km in the WLTP cycle. ✤

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