This month, the west coast UNESCO site will see the launch of the country’s first Our Habitas property in partnership with Qatar Airways.

Bordering the protected Al-Reem Biosphere Reserve, the new hotel will boast dramatic coastal and desert backdrops for its 42 villas, which range from one to four bedrooms, all with private pools and decks overlooking the Arabian Gulf.

The resort will feature Qissa Restaurant, a terrace lounge, beach club and bar, wellness centre, state-of-the-art gym, waters ports adventure hub, large infinity swimming pool and padel courts.

It will celebrate the brand’s core commitment to delivering ‘Luxury for the Soul’ through new experiences, drawing from the country’s vibrant creative sector, while celebrating the brand’s core pillars of music, art and culture, wellness, adventure, food and learning.

Just a kilometre from Richard Serra’s iconic sculpture, East Meets West, Our Habitas aims to use the surrounding desert as a place to stage art exhibits, one-of-a-kind, pop-up dining experiences, film screenings, concerts and more.

Guests will be able to immerse themselves in ancient traditions such as the craftsmanship of pottery, the art of calligraphy and Al Sadu weaving workshops, alongside water sports, desert survival training and wellness practices centred around mind and body.

Our Habitas will collaborate with Qatar Tourism, Qatar Museums and creative institutions to curate itineraries that provide one-of-a-kind insights to the region’s history and spotlight the emerging talent forging its future.

Our Habitas has committed to fulfilling the United Nations Sustainability Development Goals for the year 2030 and ensuring that all new projects align with this vision. Desert Retreat Ras Abrouq has already received recognition for its environmental conservation and achieved a notable four-star rating under Global Sustainability Assessment System (GSAS) Design & Build certification, and a Class B rating under GSAS Construction Management certification.

Co-Founder and CEO Oliver Ripley comments: “Since our inception, Our Habitas has been discovering new destinations, creative talent and magical natural landscapes, and putting them together in a way that drives human connection, exploration and play. In Ras Abrouq, we found a very special place to create a home for creative expression and adventure, in one of the most unique and undiscovered natural landscapes in the world.” ✤