VIVID VISIONARY

With summer just around the corner, Prada brings us some sports-inspired frames to make the upcoming months even more fashionable.


The new line at Prada encompasses research, technology, and design to come up with cutting-edge products that integrate elegance and care for detail with a high level of comfort for both leisure and sports endeavours. This is Prada’s approach to sporting fashion.

The Spring/Summer 2021 Prada Linea Rossa eyewear collection is all about dynamic shapes. Movement and fluidity are reflected in avant-garde constructions that convey a new, active aesthetic. The new Prada Linea Rossa Lifestyle glasses embody contemporary elegance while staying true to the brand’s sports heritage. Innovative technical details stand out on ultralightweight frames with an essential but definite design. Large shapes and rubber finishes characterise the new Prada Linea Rossa collection, designed for high performance and maximum comfort in all conditions.

The style is complemented by a variety of lens options – polarised, multilayer, and hydrophobic – that ensure superior protection in any light and moist conditions. The Prada Linea Rossa line is devoted to creating technically progressive eyewear products that are highly functional and put luxury and comfort at the forefront of every design. These frames are the ultimate eyewear choice for the person who wants to bring together luxury fashion and functionality. This line project began in 1997, as the natural extension to the Milan fashion house’s range of products.

Sailing, tennis, vintage car competitions, and skiing are traditional sports, part and parcel of a lifestyle and which stretch beyond the most immediate definition of ‘competitive activities’. The tradition and innovative spirit of the Italian firm, combined with continuous research, translate into outstanding results in terms of product style, quality, and technical reliability. This summer is the perfect time to try out new trends as you encompass sporting activities into your lifestyle after too much time spent being a couch potato. We know we’ll be walking out in style with Prada. ✤

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