UNITED FOR SUSTAINABILITY

Several leading organisations in Qatar are collaborating to help promote a positive environmental legacy post the FIFA World Cup Qatar 2022.

Qatar’s Ministry of Environment and Climate Change (MECC) and the Supreme Committee for Delivery & Legacy (SC) have joined hands with various organisations to launch the One Tide Industry Coalition – which will be committed to promoting recycling, renewable materials and diverting waste from landfill in Qatar.

The One Tide Industry Coalition includes local, regional and global organisations that will work towards leveraging Qatar’s hosting of the FIFA World Cup to promote awareness and positive action towards sustainable consumption with the ultimate goal of supporting the local economy.

The coalition’s founding members comprise MECC, SC, Al Rayyan Water, APEX Waste Management, Averda, Baladna, Doha Plastics, Modern Cleaning and Trading MCC, Nestlé Middle East FZE, Unilever, Seashore and the Coca-Cola Company.

HE Shaikh Dr Faleh bin Nasser bin Ahmed bin Ali Al Thani, Minister for Environment and Climate Change, said: “I would like to thank the SC for organising this event and launching this coalition that will not only achieve a sustainable legacy for Qatar, but also address plastic waste pollution in a sustainable manner.

“We hope that the coalition will achieve its desired goals and be a leading example to reflect this year’s Qatar National Day slogan, by collaborating together, to show that our unity is the source of our strength, even in dealing with environmental issues and challenges.”

Hassan Al Thawadi, Secretary General, SC, and Chairman, FIFA World Cup Qatar 2022, said: “One of the key legacies of Qatar 2022 is the increased commitment to environmental issues across the country and region. Environmental sustainability has been embedded in our FIFA World Cup project from the very beginning, including green building practices, plastic reduction, a commitment to recycling and diverting waste from landfill wherever possible.”

He further noted: “The new One Tide Industry Coalition will continue our commitment to the environment and help organisations across Qatar and the region come up with innovative solutions in this area.”

The Coca-Cola Company is one of the founding signatories of the coalition. Tolga Cebe, Vice President and General Manager Middle East, said: “For Coca-Cola Middle East it is a statement on our legacy in Qatar. We have begun an incredible journey in the market with the pilot of our 100% recycled bottles across FIFA World Cup 2022 venues.

“Today’s signing and pledge to champion waste collection projects shows a united front from the industry, highlighting our dedication to raising awareness for plastic recycling and minimising the impact we have in the markets we operate in.” The One Tide Industry Coalition aims to be inclusive and will welcome other organisations interested in joining. ✤

GO: VISIT WWW.QATAR2022.QA FOR MORE INFORMATION.