An initial order agreement signed by Al Mana Holding, Qatar’s leading business enterprise, with Chinese multinational conglomerate, Geely Holding, will see the latter’s electric pickup truck brand, Riddara make an entry into the Qatari market.

The agreement represents a major milestone in the growth of electric vehicles (EVs) in the region, aligning with Al Mana Holding’s dedication to diversifying its automotive portfolio and supporting Qatar’s sustainable development goals.

As part of the agreement, Al Mana Holding will serve as the exclusive dealer for Riddara’s electric pickup trucks in Qatar. Al Mana Holding’s industry-leading reputation and vast experience will play a crucial role in establishing a robust market presence for Riddara’s products in the country.

Riddara’s electric pickup trucks are designed with advanced electric drive technology, intelligent vehicle systems and a focus on efficiency and comfort, tailored to meet the demands of Qatari consumers.

“Partnering with Al Mana Holding marks a significant milestone for Riddara as we bring our intelligent and eco-friendly automotive solutions to Qatar,” said Steve Qingyang, the General Manager of Riddara International Business.

“Our commitment to innovation and sustainability aligns perfectly with the needs of this dynamic market. We’re excited to introduce our range of electric vehicles, featuring advanced AI-driven systems and sustainable manufacturing processes.

“This collaboration will not only expand our global footprint but also contribute to Qatar’s transition towards cleaner transportation.”

Xia Mo, the Regional Director of Riddara Middle East, added: “At Riddara, we are excited to sign this agreement to introduce our upcoming vehicle offerings.

“This partnership allows us to provide customised solutions that cater to the unique preferences of Qatar-based consumers. Al Mana Holdings’ local insights will enable us to rapidly adapt to market demands and offer tailored mobility solutions.

“We are confident that our intelligent, eco-friendly vehicles will resonate with Qatar’s environmentally conscious and tech-savvy consumers.”

This alliance is part of Al Mana Holding’s broader strategy to expand its electric vehicle offerings and aligns with its recent partnerships with other notable EV manufacturers, including VinFast and ZEEKR.

These collaborations underscore the company’s commitment to leading the transformation towards electric mobility in Qatar and reinforcing its role as a key player in the region’s automotive industry.

“We are thrilled to join forces with Riddara, a dedicated electric pickup truck manufacturer,” said Hisham Saleh Al Mana, Chairman of Al Mana Holding.

“This deal enables us to offer our customers in Qatar access to state-of-the-art automotive technology to our customers. Riddara’s commitment to innovation, particularly in AI-driven systems and electric powertrains, perfectly complements our vision to lead the automotive market into a greener future.

“We’re particularly excited about introducing Riddara’s unique customisation options, allowing our customers to personalise their vehicles to an unprecedented degree.”

The Riddara-Al Mana partnership also supports Qatar’s National Vision 2030, which emphasises sustainability, environmental stewardship and the reduction of carbon emissions. By introducing Riddara’s electric vehicles to the Qatari market, Al Mana Holding is actively contributing to the nation’s goal of promoting cleaner, more sustainable transportation solutions.

“Collaborating with Riddara allows us to expand our portfolio with innovative vehicles that meet the highest international standards for quality and sustainability,” said Christopher Preston, Executive Director of Al Mana Holding.

“We look forward to bringing these exceptional products to our discerning clientele in Qatar.

“Riddara’s focus on intelligent manufacturing and their use of recycled and bio-based materials align with our commitment to reducing environmental impact. This partnership not only enhances our product lineup but also strengthens our position as a forward-thinking dealership committed to shaping the future of mobility in Qatar.”

To ensure a seamless ownership experience for Qatari customers, Al Mana Holding will capitalise on its existing network of service centres, offering expert maintenance, repairs, and access to an expanding EV charging infrastructure. This commitment to customer satisfaction is key to establishing Riddara’s strong foothold in Qatar.

The introduction of Riddara’s electric pickup trucks through this partnership marks a significant step in diversifying Qatar’s automotive market and offering more sustainable, future-oriented transportation choices. Furthermore, it positions Al Mana Holding at the cutting edge of the electric vehicle transition, solidifying its leadership role in Qatar’s automotive landscape.

GO: Visit www.almanaholding.com.qa for more information.