The Generation Amazing Foundation (GA) has taken part in the United by Sports Forum, held on the sidelines of the 2024 Paris Olympics.

The United by Sports Forum, a global conference focused on the social inclusion of youth through sports, was held at the Jardin d’Acclimatation in Paris, a day before the Games’ opening ceremony.

The conference underscored the critical role of sports in promoting social inclusion and gender equality, aligning with the principles and values championed by the Olympic and Paralympic movements.

After opening remarks made by the French Minister of Sport, Amélie Oudéa-Castéra, the United by Sports Forum convened key figures from sports organisations, international institutions, NGOs and international athletes.

The forum facilitated discussions on the role of sport in social inclusion, the sharing of best practices, the formation of new alliances, and the strengthening of collective ambitions in this field.

Sharing the stage with executives from Lacoste and La Compagnie des Alpes, GA Executive Director Nasser Al-Khori highlighted Generation Amazing’s significant contributions as a human and social legacy initiative of the FIFA World Cup Qatar 2022.

Nasser highlighted the foundation’s success in engaging and empowering youth, emphasising the transformative impact of Goal 22, a groundbreaking year-long global exchange program for youth empowerment and sports development that kicked off at the FIFA World Cup Qatar 2022 andculminated at the CONCACAF Gold Cup 2023 in Miami, Florida.

“Goal 22 was the first program of its kind to be hosted alongside a FIFA World Cup, engaging young leaders from 32 World Cup participating nations in a year-long global exchange and showcasing the kind of sport for development legacy and social impact that can emerge from mega sporting events,” Nasser said.

“Through this programme, young leaders developed sport-led projects that address critical community challenges such as mental health, social cohesion, and gender equality, receiving grants and expert feedback to turn their ideas into reality.

“Together, foundations like ours and private sector partners can empower communities and create sustainable social impact through sports.”

At the Forum, GA Youth Advocate Mohamed Al-Qassabi and GA Director of Operations Paulette Sanchez showcased the foundation’s transformative initiatives through a series of dynamic workshops, aimed at addressing the everyday challenges faced by young leaders.

Mohamed engaged in a dialogue with key figures from major sporting events like Paris 2024, the Summer Youth Olympics in Dakar, 2026, and the Winter Olympic Games in Salt Lake City, 2034, exploring how football equips a generation with the skills to become influential change makers in their communities.

Paulette emphasised the urgent need for increased investment in the Sport for Good sector, highlighting its potential to drive significant social impact.

The United by Sport Forum took place during Festival 24, an international solidarity youth festival organised by Sport Dans La Ville.

As a leading sponsor of the Festival – alongside the European Union, the French Ministry of Sports and the Olympic and Paralympic Games, and Visa, among others – GA organised two delegations of youth, from Right to Play in Pakistan and Força Foundation in Senegal, along with young leaders from Qatar to participate in the Festival.

“Festival 24 and the Paris 2024 Olympics represent a significant milestone for Generation Amazing,” Nasser said.

“As we broaden our focus from football to include other sports for development, we are poised to increase both our impact and our reach.

“This expansion underscores our commitment to leveraging the power of sports to foster positive change in communities worldwide.”

Generation Amazing’s participation in Festival 24 was made possible by the generous support of the Delegation of the European Union to Qatar. Together, they aim to break down barriers, foster peace and resilience, and unite communities through the power of sport.

GO: Visit www.generationamazing.qa for more information.