The team’s last appearance on the legendary Goodwood Motor Circuit dates back to April 2019


IWC Schaffhausen and its motorsport team, IWC Racing, have made their return to the Goodwood Members’ Meeting. At the wheel of the iconic Mercedes-Benz 300 SL “Gullwing”, Austrian racing driver Laura Kraihamer raced in the Stirling Moss Trophy. IWC CEO Christoph Grainger-Herr and other members of the IWC family also connected virtually with guests at IWC’s manufacturing center in Schaffhausen, turning the 78th Goodwood Members’ Meeting into a hybrid event.

The IWC Racing Team celebrated its comeback at Goodwood this weekend. The team’s last appearance on the legendary Goodwood Motor Circuit dates back to April 2019, when former Formula 1TM star David Coulthard lead the IWC Racing 300 SL to first place in the Tony Gaze Trophy. This year, Austrian racing driver Laura Kraihamer was behind the wheel of the iconic sports car. Kraihamer, who races in DTM Trophy events and forms part of KTM’s car development and engineering team, lined up on the grid in the Stirling Moss Trophy.

“It’s been a long 20 months without racing, so we couldn’t wait to put our Mercedes-Benz 300 SL back on the track of the Goodwood Motor Circuit and hear its engine roar once again. We unveiled our motorsport team at Goodwood back in 2018 and have experienced so many exhilarating racing highlights here. It feels great to be back,” explains Christoph Grainger-Herr, CEO of IWC Schaffhausen.

Also witnessing the racing action at the 78th Goodwood Members’ Meeting in the South of England were many members of the global IWC family, such as F1TM legend David Coulthard and British racing driver Billy Monger.

They connected virtually to chat with guests at an event hosted by Philip Rathgen at IWC’s manufacturing center in Schaffhausen, turning the Members’ Meeting 2021 into a hybrid event with physical and digital activations.

While the life-sized 300 SL lined up on the grid on Sunday, its 1:64 scale die cast replica took centre stage the day before, when IWC and partner Hot WheelsTM launched the “IWC x Hot WheelsTM Racing Works” collector’s set. Limited to 50 pieces, it contains the Pilot’s Watch Chronograph Edition “IWC x Hot WheelsTM Racing Works” and the Hot Wheels Mercedes-Benz 300 SL “Racing Works Edition”, presented in a metal toolbox. Set 1 of 50 is currently being auctioned for charity by international auction house Bonhams, with the proceeds going to the Two Bit Circus Foundation. This Foundation wants to create learning experiences for children to inspire entrepreneurship, encourage young inventors and instill environmental stewardship.

Lovers of mechanical watches and car culture are invited to place their bids online until October 22 at: www.bonhams.com/auction/27446.