A collaboration between Qatar’s Years of Culture initiative and Formula One driver Pierre Gasly of the BWT Alpine F1 Team – launched in 2023 under Qatar Creates, an initiative by Qatar Museums (QM) – will continue this year with Pierre debuting four new helmet designs this year at Grand Prix races in The Netherlands, Brazil and Qatar, each created in partnership with artists inspired by the mission of Years of Culture to build dialogue and mutual understanding through cross-cultural exchange.

In a bid to engage audiences in cross-cultural dialogue through unexpected avenues, this partnership will transform one of F1’s most visible symbols with the help of creative voices from diverse international backgrounds. The partnership between YoC and the F1 driver is part of Qatar: Evolution Nation, an 18-month celebration of the nation’s cultural journey over the past 50 years.

Additional collaborations reimagining the local artistic traditions of Brazil and Qatar will be debuted for upcoming races in São Paulo and Doha. For the Grand Prix race in Qatar on November 30, Pierre will wear two helmets created by artists from this year’s Year of Culture partner nations, Argentina and Chile.

Pierre debuted the first helmet at a race on August 31 at the Circuit Zandvoort in The Netherlands. Created by Dutch artist Johan Moorman, the design reinterprets Amsterdam’s iconic façades, the geometric clarity of Piet Mondrian’s paintings and the palettes of the Dutch and French flags, integrating the driver’s personal heritage into the motif.

“Racing has always been about performance, but it’s also a platform to share history and heritage,” said Pierre.
“I am honoured to partner with the Years of Culture initiative to bring to the world’s greatest automotive sport the voices of international artists with unique stories to tell. It is a great honour to carry the visions of these remarkable artists with me on the track.”

A spokesperson for Years of Culture added: “By connecting Pierre Gasly with artists from around the world, we bring to new audiences designs by artists whose work deserves the grandest stages.

“This is in keeping with the mission of Years of Culture to strengthen connections between nations through cross-cultural exchange. The initiative has consistently harnessed sport as a stage for cultural connection, from bringing Morocco’s equestrian art of tbourida to Doha to staging cross-continental cycling tours.”

The 2025 Year of Culture programme is highlighted by cultural exchanges with Argentina and Chile that includes exhibitions, performances and community events. Since 2012, the Years of Culture programme has built lasting bridges between Qatar and other nations around the world.

GO: Visit www.qm.org.qa for more information.