Supporting Local Legends With New Balance

A new community-led running series aims to shine the spotlight on small local businesses.

Through its official New Balance Run Club (NBRC)in Doha, the trainer giant plans to bring runners to the neighbourhoods that contribute so much to the capital’s unique character. Each run will champion locally loved spots, from laundries and grocery stores to barbers, cafés, restaurants and everything in between.

Operating on the simple concept that Doha knows its local legends best. Runners across Doha are invited to nominate a neighborhood business they believe deserves a little extra love. The selected spots will then feature on the weekly routes and become a celebrated touchpoint on Doha’s running map.

The series builds on New Balance’s commitment to running communities across Qatar, bringing the brand’s ‘Run Your Way’ ethos to life while championing homegrown businesses and celebrating the region’s resilient spirit.

How It Works:

Runners nominate a local business via the online form
Weekly community runs will be hosted by NBRC Doha
Each run will spotlight and support the nominated business
Runners of all levels and paces are welcome to register for the run and nominate any business of their choice

Commenting on the initiative, Ana Elisa Seixas, Head of Marketing at New Balance MEAI, said: “With this initiative, we want to bring runners and the wider community together and show some love to the small businesses that make Doha feel like home. The city has so many incredible local spots and stories, and we’re excited to spotlight them and to support the businesses that have been affected by the current circumstances. It’s all about bringing the community together to support the community.”