To help communicate its vision, the Supreme Committee for Delivery & Legacy (SC) has chosen 15 famous figures to be part of the SC Qatar Legacy Ambassadors Programme.

The FIFA World Cup Qatar 2022 will be the biggest sporting event to be held in the Middle East and the Arab world.

Qatar’s Supreme Committee for Delivery & Legacy believes the power of football can create positive social change in the country, across the region and around the globe, whether it is sharing Qatar’s vision for the FIFA World Cup or highlighting our legacy programmes.

To this end, the SC has selected 15 famous figures to be part of its Qatar Legacy Ambassadors Programme.

These ambassadors are not only recognised for their achievements, but have a natural ability to inform and engage football fans and communities worldwide about Qatar 2022. They also work with the SC’s various legacy programmes, including Generation Amazing, the Josoor Institute and Challenge 22, to communicate the important work these projects are delivering in the lead-up to Qatar 2022 and beyond.

During 2019, these ambassadors were involved in more than 300 activations, while in 2020 – despite the Covid-19 pandemic – they still managed to take part in more than 75 events and digital activations.

Some of the most famous faces from the world of football serve as SC’s global ambassadors. This started in March 2018 when FIFA World Cup winner and former Barcelona player Xavi Hernandez first joined the programme. The former Spain international – who is the current head coach of Qatar Stars League side Al Sadd – has represented SC regionally and internationally in his role, particularly to support Generation Amazing.

In April 2019, former Cameroon international and four-time African Player of the Year, Samuel Eto’o, joined and has since worked on a number of legacy projects in Qatar. In the presence of Her Highness Sheikha Moza bint Nasser, Eto’o visited a school for refugee children in Malaysia to witness the work of the Education Above All Foundation.

Former Brazil captain Cafu is also on board, with education through sport being a subject close to his heart.

Former Australia international Tim Cahill has made a positive contribution since joining SC in February 2020 while SC is thrilled to have Ronald de Boer on board after the Dutch football legend was unveiled as a Global Ambassador in June. Last month, de Boer assisted the SC’s Fan Engagement team in the launch of the Qatar Fan Leader Network.

Equally as important are the local and regional ambassadors. Special relationships with well-known faces from Qatar and the region have been developed, including football stars Ibrahim Khalfan, Ahmad Khalil, Adel Khamis, Mubarak Mostafa and Khalid Salman. Their contributions to multiple Generation Amazing activations with local children have been greatly appreciated in the community.

Former professional tennis player Mohammed Saadon al-Kuwari has also been an enthusiastic advocate in promoting this huge event, especially in Qatar’s communities

With regional outreach, SC also has Egyptian football legends Mohamed Aboutrika and Wael Gomaa for representation in Africa, while former Oman goalkeeper Ali Al Habsi and former Iraq captain and AFC Asian Cup winner Younis Mahmood continue to make a positive impact throughout the region. ✤