Qatar Tourism has launched a marketing campaign, featuring footballing superstar David Beckham.
Qatar Tourism has launched a new stopover holiday campaign, featuring David Beckham, to support the country’s tourism goals and ambition to attract more than six million visitors a year by 2030. The campaign reveals Beckham’s action-packed adventure around the country over the course of 48 hours. Led by passionate local personalities, Beckham is seen discovering the country as he explores the winding spice markets of Souq Waqif, soaks up local street art, cooks tacos infused with local flavours, camps in the desert and sightsees around Doha by motorbike.
Commenting on the launch of the campaign, Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, His Excellency Mr Akbar Al Baker, said: “It has been a pleasure to welcome David to Qatar, where he has immersed himself in the culture and experienced first-hand the warm hospitality of our people. I encourage the millions who transit through Qatar every year to follow in David’s footsteps and create their own exciting adventure and memories. We have something for everyone at incredible value, whether it’s sun, sea and sand, rich heritage and culture, surprising nature or a modern and fun city break.”
David Beckham said: “Qatar has surprised me with a wide range of great experiences you can have in just 48 hours. The people are warm and welcoming, and it is a great place to spend a few days.
“The people of Qatar are really passionate about their culture and the mix of modern and traditional creates something really special. I saw so much during my trip from spice markets to museums to enjoying a ride on my motorbike, which was one of the highlights.”
With more than 80% of the world’s population within a sixhour flight from Qatar, the campaign showcases how Qatar is an excellent place to turn a stopover into a mini break. And through the promotion, Qatar Tourism seeks to raise awareness of the world’s best value stopover packages, which are on offer from Qatar Airways. The campaign will see content across digital advertising, social media channels and Qatar Tourism’s website, in addition to being shared by selected partners. The campaign video will also be hosted on Qatar Airways’ in-flight entertainment system Oryx.✤
GO: VISIT WWW.VISITQATAR.QA FOR MORE INFORMATION.