Racing-inspired styling takes over Bowers & Wilkins’ Pi8 wireless earbuds after the premium audio brand extended its partnership with McLaren to include the auto maker’s F1 team.

The Pi8 McLaren Edition, a new version of the award-winning Bowers & Wilkins Pi8 wireless earbuds, celebrates the 10th anniversary of the collaboration between the two brands and incorporates the famous McLaren Papaya orange together with Galvanic Grey into the design.

Reflecting the shared technical and performance-led aesthetic of the brands, the Pi8 McLaren Edition offers the high-performance sound quality synonymous with Bowers & Wilkins, coupled with a design that connects fans of McLaren cars to the visual identity of the McLaren brand.

The Pi8 combines reference-standard hi-res audio performance, elegant design, premium materials, exceptional comfort and fit, as well as enhanced connectivity and features, including Wireless Audio Retransmission.

Bowers & Wilkins’ pursuit of perfection, inspired by founder John Bowers, mirrors the unyielding precision and performance demanded in Formula 1 racing and the audio brand’s engineering team worked closely with their counterparts at McLaren Automotive to create and optimise the audio system found in the McLaren W1, the company’s new high-performance supercar. The audio system in the W1 features the latest advanced speaker technologies developed at the Bowers & Wilkins’ Southwater research and development centre, including the Continuum Cone, as found in the brand’s flagship 800 Series Diamond loudspeakers. ✤

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