SKECHERS COLLABORATES WITH GOODYEAR ON FOOTWEAR

A range of Skechers styles feature Goodyear rubber technology outsoles for enhanced traction, stability and durability


Skechers, The Comfort Technology Company and a global leader in lifestyle and performance footwear, is building on the innovation in its products through an ongoing collaboration with The Goodyear Tire & Rubber Company. An initial launch of three styles for men with more select styles across multiple categories for men, women and kids launching soon will utilise Goodyear rubber technology in custom Skechers outsoles that deliver enhanced traction, stability and durability.

“This collaboration is an example of two trusted brands coming together to create a high-tech product that will truly benefit our consumer,” said Michael Greenberg, President of Skechers. “Through this effort, select products now feature Goodyear Performance Outsoles, offering that extra edge where it’s needed most—be it enhanced stability on a run, excellent traction over slippery surfaces in the workplace, or durability on the playground for long-lasting wear. We expect this will resonate with our customers who need these innovations in the comfortable Skechers footwear that they love.”

“Goodyear has always worked to create innovative products that provide consumers with high-performance tires, and now we’re using that same ingenuity to enable consumers to wear high-performance shoes,” said Christian Jurado, Goodyear’s Global Director of Licensed Products.

The shoes, featuring Goodyear Performance Outsoles, are designed for durability with long-lasting wear, excellent traction on a variety of surfaces and weather conditions and enhanced stability through exceptional grip. This is made possible with Goodyear-developed rubber technology that contains a special polymer including sustainable soybean oil—a renewable, bio-based material used in some of the company’s top-performing tires.

Initially launched on slip-on casual styles and an outdoor style featuring Skechers Arch Fit, the range of styles featuring Goodyear Performance Outsoles will expand to running, walking, athletic lifestyle, and work footwear categories for men and women, as well as kids’ styles. Skechers footwear styles featuring Goodyear Performance Outsoles are available at Skechers retail stores.