Serapian the luxury Milanese leather goods brand has arrived in the Middle East at Printemps Doha.

The high-end maison, founded in 1928, has announced its arrival in the Middle East, with its first physical retail presence in the newly opened Printemps Doha, located in Doha Oasis, a one-stop lifestyle destination for those seeking unrivalled luxury shopping, dining and leisure experiences.

Hand crafted in Italy with a rich heritage of distinctive design and the most noble leathers and materials, Serapian has earned a loyal clientele around the world. The new Doha location offers the full range of the designer’s iconic collections for women, as well as its bespoke service, a unique experience for the most discerning visitors.

Here clients can also discover the Mosaico craft, one of the maison’s hallmarks, which was invented in 1947 by Stefano Serapian. It boasts strips of precious lamb nappa delicately handwoven by skilled artisans creating a hypnotic effect somewhere between Byzantine mosaics and Japanese origami.

Maxime Bohe, CEO of Serapian said: “The opening of our exclusive Serapian corner in the heart of Doha, and the first physical retail location for us in the Middle East, is a milestone for Serapian. While we have welcomed clients from Qatar and its neighbouring countries for many years in our Milan home, we are delighted to be able to welcome both longstanding and new clients to our first shopping corner in the GCC in Qatar, Doha.”

Serapian’s bespoke service has been a core pillar of the company since it began and remains highly sought after by customers today. Visitors to the new Serapian corner in Printemps can be inspired by the brand’s famous bespoke trunk on display. It showcases the multitude of possibilities for the creation of a bespoke bag using one of Serapian’s existing models as the starting point. In addition, bespoke assoluto projects can also be commissioned, creating a design that is unique and personal in every detail, working either online or in person with Serapian’s Bespoke Manager, Giovanni Nodari, a member of the Serapian family. ✤