As Qatar prepares to host the Geneva International Motor Show (GIMS), we take a look at what visitors can expect.

The renowned show will be making its first appearance outside Switzerland and Qatar Tourism is going all out to make sure it’s an occasion to be remembered with 30 well-known global automotive brands taking part and 10 new vehicles set to be unveiled.

Taking place from October 5 to 14, the event will be staged over 10,000sq/m at Doha Exhibition and Convention Center and five prominent external venues across the country will provide a diverse and immersive festival experience for visitors and guests.

The strong demand from exhibitors is reflective of GIMS’ innovative, first-of-its-kind event concept, which is setting new standards for trans-continental motor shows and naturally complements the marketing strategies of major OEMs and suppliers.

Car enthusiasts attending the show will have the opportunity to be among the first to see 10 ground-breaking new cars, which are set to be unveiled during the event. Participating brands will be unveiled on the GIMS social media channels in the coming weeks. Sandro Mesquita, CEO of the Geneva International Motor Show, said: “Excitement is building for the first edition of the Qatar show in Doha. We’re on track to make the event the new, top-tier motor show for the Middle East, bridging the gap between the exciting automotive industries in the east and west. Qatar Tourism, GIMS and our partners are delighted with the outstanding support we have received from global brands. For us, it’s indicative of the high levels of confidence and loyalty they have in the GIMS model. One of our exhibitors has participated in every edition of the Geneva Motor Show since 1924 and is just as enthusiastic to join us in Doha.”

Starting with an exclusive opening ceremony and gala dinner on October 5, GIMS Qatar will welcome the world’s media on October 6, before opening to the public from October 7 to 14. The event has been staged to coincide with the Formula 1 Qatar Airways Qatar Grand Prix 2023, also being held in Doha from October 6 to 8. The full GIMS Qatar programme of events will be unveiled soon. Activities will include a Forum for the Future of car design, held at the National Museum of Qatar. There will also be offroad adventure experiences at Sealine Desert, ride and drives at the Lusail International Circuit and the chance to visit a ‘best of the best’ gallery of classic automobiles.

With state-of-the-art facilities, an award-winning national carrier and airport, seamless public transportation networks, open tourism visa policies and a strategic central location, Qatar is quickly emerging as a prime destination for major global events. ✤