In a celebration of fashion, music and culture, Qatar Fashion United By CR Runway, presented by Qatar Creates and CR Runway, showcased over 150 designers from six continents and 50 countries, featuring renowned names in fashion and regional and international music superstars. The mammoth show in front of a sell-out crowd of more than 20,000 spectators at Ras Abu Aboud 974 Stadium on December 16, two days before the highly anticipated FIFA World Cup Qatar 2022™ finals.

Conceived by Qatar Museums Chairperson, Her Excellency Sheikha Mayassa bint Hamad Al Thani, curated by French editor and visionary stylist, Carine Roitfeld, and directed by CR Runway CEO, Vladimir Restoin Roitfeld, Qatar Fashion United by CR Runway presented a dazzling array of looks from both established and up-and-coming designers. 21 Qatar-based brands presented by M7 – Qatar’s creative hub for entrepreneurship in fashion, design, and technology – have participated in the event.

Speaking at the sidelines of the event, Her Excellency Sheikha Mayassa said: “Qatar Fashion United by CR Runway celebrated music, fashion, art and architecture in the unique 974 stadium.  An accumulation of years of hard work, QFU brought together people from all corners of the world, demonstrating the true power of culture — bringing together disciplines of fashion, music, art, heritage and football to connect people and transcend borders. There could have been no better time to celebrate fashion and football than now, in the final days of the FIFA World Cup Qatar 2022, and I am so proud of all we have achieved – especially the Qatari and regional designers whose creativity and talent will lead the way for the future of fashion in the region.”

All proceeds from the show will benefit Education Above All (EAA) Foundation, a not-for-profit organisation that provides educational opportunities to underserved children and youth, and empowers women to become active members of their communities.