The newly launched Private Boutique by Printemps Doha offers customers a series of exclusive and limited-edition capsule collections online.

Printemps Doha, set to be the largest luxury department store in the region, has launched online The Private Boutique, ahead of its opening in the third quarter of 2022. The unique e-tail destination has product exclusivities and committed customer relationships as its core offerings.

The products, available online for a limited time only, marry the qualities of functional expertise with fashion and style, allowing shoppers registered to Printemps.com to view the thoughtfully curated capsule collections chosen from over 50 brands – the finest in luxury and contemporary fashion, beauty, home and gastronomy.

A new selection from six brands will be unveiled every two weeks, all exclusive to Printemps in Doha. Prepared to match clients’ appetite for newness, these pieces will appeal to the most discerning eye, while their limited availability will build a sense of excitement among Qatar residents.

So, until the store opens, those who wish to preview the special pieces can book online an appointment with a dedicated personal shopper to see the products up close.

Thierry Prevost, General Manager of Printemps Doha, commented: “The Private Boutique is part of Printemps Doha’s global vision to revamp the online shopping e-xperience, in line with the luxury codes of Printemps, through tightly-curated capsule collections or brands that will be exclusive to us in Qatar, and develop an ever more personalised and inclusive relationship with our clients.”


Klipsch, one of Printemps Doha’s exclusive home brands, offers world-class speakers and headphones that deliver the power of a live music experience. From great cinema options to home theatre speakers, soundbars, portable wireless speakers and studio-quality in-ear monitors, Klipsch has been delivering vibrant, true audio for the better part of a century.

The high-resolution connected speaker from Cabasse is another product featured in the online store, its technology used in the iconic Sphere speaker. With its powerful design and exceptional acoustics, due to its impressive tri-coaxial speaker, it meets the expectations of the most demanding audiophiles.

For those who have a sweet tooth or are seeking an exceptional gift, chocolate is often the answer. Private Boutique clients can enjoy sweet delights from Pierre Marcolini, who first established himself in Brussels in 1995. The chocolatier, renowned for his exceptional know-how and engaged approach, has mastered the entire process of making chocolate using cocoa and other rare and exotic ingredients sourced directly from independent producers all around the world. Italian brand Cova, famed for its exceptional products and gift-perfect packaging, will also be offering its sweet delicacies for clients’ enjoyment.

A women’s accessories brand created in 2016 in Paris by Geraldine Guyot and Aletitia Lumbroso, DESTREE offers unique, essential pieces with a graphic charm, combining clean shapes and singularity with a rebelliousness nestled in the detail of a colour.

Created by Malika Benshila, the Eye of Pink Heater is a multibrand concept that showcases the most cutting-edge jewellery designers from across the globe such as Bauce, Cedille, Lanzarope, N-ue and Tsura, giving them exposure via a highly curated setting scenography which aims to create a unique outlet for designers and emerging artists to shine.

Established in 1838, LÉTRANGE is one of the oldest leather goods makers in France. The seventh generation of a highly entrepreneurial family business, Sébastien Létrange took over the reins of his family legacy, reviving LÉTRANGE and imposing a contemporary sensibility imbued with the highest standard of impeccable Parisian elegance.

Melis Goral is a third-generation jeweller from Istanbul. Her design aesthetic, using coloured gemstones such as malachite, lapis lazuli and black onyx, is an eloquent and contemporary take on the Art Deco movement. Her pieces capture effortless beauty transcending time, by blending graceful romanticism and compelling symmetry.

Proudly Arabian, Al Zain takes pride in quality and craftsmanship, passed down from grandfather to father and son. Producing jewellery of the highest standards ranging from bespoke pieces to traditional uniquely coloured and much sought after 21-carat gold, Al Zain manages to maintain its legacy, and imbues its Treasures of Arabia pieces with a modern sensitivity.

You will find all these and more at The Private Boutique by Printemps Doha. Stay tuned and follow @PrintempsDoha for more news in the coming months, including Printemps Doha’s upcoming campaign. ✤