The new Ford Taurus – with its arrival in the Middle East officially marked by Ford Middle East and North Africa – builds on its storied legacy and introduces a sophisticated design, cutting-edge features and a blend of premium comfort and dynamic performance tailored for the diverse needs of the region.

Commanding attention with a completely refreshed aesthetic, with its exterior boasting a bold new front and rear fascia, updated headlamp architecture and distinctive new wheel designs, while new vibrant colours like Hot Pepper Red and Vapor Blue ensure Taurus makes an undeniable visual statement. The interior, too, receives significant enhancements with new colour and material choices, refined seat trims and a modified console designed for heightened comfort and contemporary style.

“The new Ford Taurus represents a pivotal evolution for one of Ford’s most successful nameplates, designed specifically with our loyal Middle East and North African customers in mind,” said Ravi Ravichandran, President of Ford Middle East and North Africa.

“This sedan combines a rich heritage with forward-thinking innovation, making it perfectly timed for customers seeking a vehicle that blends prestige, practicality and advanced technology.”

The newest Taurus is engineered to lead, offering a choice of powerful and efficient powertrains. Under the hood, the robust 2.0L EcoBoost engine, paired with an eight-speed automatic transmission, continues to deliver commendable performance, producing an impressive 239 horsepower and 382 Nm of torque. For those prioritising even greater fuel efficiency, the 1.5L Hybrid engine offers an enhanced drive without compromising on power. The result is a pair of powertrains that meet diverse driving preferences while delivering a smooth and responsive experience across city streets and open highways.

At the heart of the new Taurus’ comprehensive technology upgrades is Ford’s latest-generation SYNC 4A infotainment system, presented on an impressive 13.2-inch full HD centre touchscreen – one of the biggest in its class. This intuitive system offers seamless connectivity with wireless Apple CarPlay and Android Auto as standard.

New features that further redefine Ford’s flagship sedan’s convenience and luxury include a 360-degree camera, now available from the base Ambiente model, and a premium 10-speaker B&O Sound System integrated into the top-tier Titanium series for an immersive audio experience.

Building on its reputation for spaciousness, the new Taurus also caters effectively to families, providing ample cargo space and roomy interiors for both daily commutes and long journeys. Additionally, ventilated seats, available from the Trend trim, guarantee optimal comfort in any climate, while the available dual-panel panoramic sunroof enhances the cabin’s sense of openness and luxury.

Equipped with a comprehensive suite of driver-assistance technologies designed to enhance safety and ease of driving – where features such as Intelligent Adaptive Cruise Control; Pre-Collision Assist with Automatic Emergency Braking; and the Lane-Keeping System with Blind Spot Monitoring and Cross-Traffic Alert, Taurus is peace of mind in motion. The 360-degree camera supplements it further by providing a comprehensive view for easier manoeuvring and parking, backed up by Intersection Pre-collision Assist, and Emergency Steering Assist for extra support to help avoid incidents.

Taurus is also ushering in a new era of connected vehicle experiences, with the Ford Pass app available in select Middle East markets, offering added convenience, control and peace of mind. New Ford Taurus owners can now remotely start their vehicle, pre-condition the cabin to their preferred temperature and even activate the horn and lights to easily locate their car in a crowded parking lot. The all-new app also provides essential vehicle status updates, allowing users to monitor vital information such as fuel levels, odometer readings, tyre pressure and oil, placing a host of functionalities directly into the customer’s hands.

The arrival of the New Ford Taurus is a strategic move that reinforces Ford’s commitment to providing a diverse portfolio of vehicles that resonate with regional customers, from tried and trusted EcoBoost-powered engines to New Energy hybrids complementing the Middle East region’s ambitious sustainability goals.

With its blend of everyday usability, value for money and strong dealer support, the new Ford Taurus – in showrooms now – is crafted to strengthen its leadership in the segment and continue its legacy across the Middle East and North Africa.

GO: Visit www.me.ford.com for more information or to make a booking.