Generation Amazing and CONCACAF kick off a football development programme, supporting the growth of the grassroots game.


Generation Amazing, Qatar’s Supreme Committee for Delivery & Legacy’s (SC) flagship human and social legacy programme, has partnered with the Confederation of North, Central America and Caribbean Association Football (CONCACAF) to launch a joint football for development initiative for coaching education that will benefit thousands of children and young people across CONCACAF’s 41 member associations.

The long-term legacy initiative is part of a strategic partnership announced in September 2020 between CONCACAF, the Qatar Football Association (QFA) and the SC, the organisation charged with delivering the infrastructure and operations for the FIFA World Cup Qatar 2022.

The first phase of this football for social change programme, which kicked off in July, will see 11 CONCACAF member associations participating, with successive phases set to reach the entire region by 2025, ahead of the FIFA World Cup 2026, which will be hosted in the CONCACAF region by Canada, Mexico and the United States.

The programme was launched at a children’s football event delivered by CONCACAF and Generation Amazing in Houston, Texas, where several CONCACAF Gold Cup matches are taking place. Around 100 children joined CONCACAF coaches, Generation Amazing legends and others from the world of football to announce this game-changing initiative.

The programme will enable CONCACAF member associations to optimise their own grassroots coaching education curriculums. It will ultimately provide more local coaches with the skills they need to deliver fun and engaging football sessions for young people in their communities. The course itself will consist of a blended approach of online and inperson learning, in which experts from both organisations will deliver specialised workshops to produce training for all coaches, volunteers and stakeholders in each CONCACAF member association.

The partnership between CONCACAF, the QFA and the SC, includes the Qatar national team competing as guests in both the 2021 and 2023 Gold Cups. Qatar are the reigning champions of Asia after winning the AFC Asian Cup in 2019. ✤

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