Louis Vuitton has revealed the Neverfull Inside Out, putting a reversible spin on one of the brand’s timeless styles.

A versatile design, since its launch 17 years ago, the Neverfull has been a staple of the Louis Vuitton woman’s wardrobe – it’s playful name a reminder of its impressive capaciousness.

Now the brand has given it a fresh face, taking this beloved bag and making it fully reversible, proving that Neverfull doesn’t have to mean never change!

With this inspired interpretation, the Neverfull Inside Out is both recognisable and, at the same time, fresh. Just as the name suggests, the bag can be flipped so that the original inside becomes the outside – the inside pocket printed with the maison’s signature stamp becoming a defining detail.

Offering the ultimate in functionality from an adapted resistant lining, the Neverfull Inside Out is durable whichever way you use it and additional hooks on the larger MM size enable the bag to transform into an on-trend trapezoidal hobo shape.

With a versatile strap providing different carry options, the Neverfull Inside Out MM plays to the ever-popular work-to-weekend vibe and, of course, being truly reversible, its style extends across both sides, the outside boasting the classic LV monogram with the inside showing grained leather in black and brown.

For those who love a splash of colour, there is also a gorgeous full textile version that combines coated canvas with fabric lining in three vibrant hues: Saffron, Red and Rose Pondichéry (a deep pink shade).

The smaller Neverfull Inside Out BB, with a removable strap that’s ideal for cross-body wear, also has an interior zipped pouch that becomes a signature exterior detail. Compact and chic, it flips to leather in several colours including black, Dark Fango (khaki) and Rose Pondichéry.

And there’s more. A seasonal, upscaled GM size of Neverfull Inside Out with travel patches will debut as part of the next Flight Mode collection.

The campaign for the bag features of-the-minute face, Sophie Turner. ✤

GO: VISIT LOUISVUITTON.COM FOR MORE INFORMATION.