Merging Innovation With Environmental Responsibility
Silver Lake Motors – a subsidiary of Al Mana Holding – has announced that EXEED will open an exhibition hall during the 2024 EXEED Global User Summit from October 16-21.
The unique space will showcase the brand’s latest advances in sustainable luxury, with a spotlight on new energy vehicle models and cutting-edge technologies that reflect EXEED’s vision for a harmonious balance between industry, nature and lifestyle.
“At EXEED, we are excited to bring our vision of sustainable luxury to the forefront of the Qatari market,” said Ping Ding, EXEED Brand Manager at Silver Lake Motors.
“We believe that this exhibition hall is not just a showcase of our latest technological advancements, but a celebration of how we’re merging innovation with environmental responsibility.
“As Qatar continues to embrace new energy solutions, we see immense potential to engage with a diverse audience – both locals and expatriates – offering them not only high-performance vehicles but also a commitment to sustainability that aligns with the values of our community.
“Through this initiative, we aim to foster a deeper connection with consumers, proving that luxury can and should be environmentally conscious.”
Embracing Nature with Sustainable Luxury
The ecological exhibition hall, centered around the theme of Sustainable Luxury, presents a holistic approach to integrating luxury with ecological responsibility.
Reflecting EXEED’s ongoing commitment to a greener future, the space will emphasise sustainable materials, advanced vehicle technology and the fusion of luxury with environmental awareness.
This approach seeks to redefine the traditional boundaries of automotive design, focusing on how nature and industry can coexist harmoniously.
The hall’s overall design will reflect EXEED’s core aesthetics, blending luxury with modernity. The carefully curated space will feature a combination of black and gold tones with green accents from the EXLANTIX high-end new energy range.
These green embellishments serve as a visual representation of the brand’s focus on sustainable innovation, while the black and gold color scheme symbolises the luxurious aspect of the vehicles on display. By continuing the classic design elements seen in previous summits and incorporating new ecological themes, EXEED aims to create an atmosphere of modern elegance and environmental stewardship.
A Showcase of EXEED’s New Energy Vehicles
At the heart of the exhibition hall will be the display of EXEED’s latest new energy vehicles, which exemplify the brand’s vision of sustainable luxury and advanced technology.
Visitors will have the opportunity to explore three models: the RX PHEV and the EXLANTIX series, featuring the ES and ET.
The RX PHEV, a plug-in hybrid electric vehicle, is designed for environmentally conscious drivers who seek a luxurious yet sustainable lifestyle.
This model is built around the theme of Going to Nature, enabling users to experience a diverse range of lifestyles, from urban settings to outdoor adventures, while maintaining a commitment to reducing their environmental footprint.
With its focus on eco-friendliness, artful design and success-driven performance, the RX PHEV will invite users to engage with a lifestyle that combines luxury and sustainability.
The EXLANTIX ES and ET models, on the other hand, represent the innovative approach to integrating nature into modern automotive design.
The ES, a high-performance coupe, is designed to deliver a seamless blend of performance and intelligence. Its sleek design features distinct light strip and grille elements, enhancing its visual appeal while highlighting the car’s speed and agility.
The ES merges performance with low-carbon environmental protection, allowing users to experience the thrill of driving while minimising their ecological impact.
The ET, a long-endurance, intelligent vehicle, is designed with safety, luxury and technology at the forefront. Featuring distributed electronic screens, the ET’s display will emphasise its advanced technological features and its commitment to sustainable luxury.
The model’s design reflects EXEED’s goal of creating vehicles that are not only intelligent but also environmentally responsible, meeting the demands of consumers who prioritise both luxury and sustainability in their automotive choices.
Interactive and Immersive Experiences
Visitors to the exhibition will enjoy a variety of interactive and immersive experiences that go beyond the traditional auto showcase.
To enhance engagement and provide a personalised luxury experience, EXEED has designed a range of interactive areas aimed at increasing visitor participation and prolonging their time at the exhibition hall.
A key feature of the exhibit will be the technology interaction zone, where visitors will be able to explore the advanced configurations of EXEED’s vehicles up close.
For example, a movable technology perspective screen placed in front of the EXLANTIX will allow visitors to interact with and experience the vehicle’s advanced technological features in real-time. This innovative setup will give users a deeper understanding of the intelligence, safety and luxury embedded in EXEED’s new energy vehicles.
The ecological exhibition hall will also include a cocktail bar where guests can relax, interact and explore custom luxury options. A glass boutique display cabinet will showcase exclusive items, while a leather customisation zone will provide visitors the opportunity to personalise their vehicle accessories, adding a tailored touch to the luxury experience.
Additionally, a booth lounge area will be available for users to experience activities such as fragrance-making, creating a deeper sensory connection to the brand. This space will also serve as a venue for live broadcasts and media visits, ensuring the latest innovations from EXEED reach a global audience.
The 2024 EXEED Global User Summit marks an important milestone for EXEED, not only as a showcase for its latest vehicle models but also as proof of the company’s vision of a sustainable future.
The ecological exhibition hall, with its focus on sustainable luxury and advanced automotive technologies, aims to resonate with environmentally conscious consumers who demand both performance and responsibility from their vehicles.
Potential customers can see the EXEED lineup in person by visiting the flagship showroom located in West Walk Doha.
GO: Visit www.exeedqatar.com or call 800 1115 for more information or to book a test drive.