The latest collection from Qasimi, the fashion brand with the regional flavour, is an artistic collaboration that explores heritage and identity.

Qasimi’s Spring/Summer 2025 collection has been created in partnership with Kambui Olujimi. Debuting at London Fashion Week, the reveal marked the first live show under Hoor Al Qasimi’s creative direction, since she took the helm in 2020. Teaming up with the acclaimed artist Kambui Olujimi, Hoor has crafted a collection that merges art, sculpture and fashion, delving into profound themes of identity, history and sociopolitics. Reflecting on the collaboration, she said: “Our work with Kambui Olujimi allowed us to delve deep into these themes, aligning perfectly with Qasimi’s ethos of cultural dialogue and storytelling.”

The partnership has been instrumental in shaping the collection, drawing significant inspiration from the artist’s impactful ‘When Monuments Fall’ series a body of work that explores the recontextualisation of monuments, their societal roles and the dynamics of power they represent. The design team, led by Hoor, proposed new narratives through the reinterpretation of shapes and forms.

A central concept in the collection is spolia, which involves integrating elements from older structures into new designs. This approach effectively recontextualises Qasimi’s identity, merging past influences with contemporary aesthetics.

The garments reflect this concept through a blend of fluid and structured silhouettes, symbolising the ever-changing nature of monuments. Key fabrics used in the collection include medium-weight silk twill, sheer cotton voile and a luxurious silk-wool blend. Techniques such as digital printing, image granulation, and fading are employed to evoke the passage of time and the shifting significance of the original artworks. ✤

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