Mercedes-Benz paid homage to trusted partner, collaborator and visionary designer, Virgil Abloh, with the Mercedes-Maybach S-Class.

The late Virgil Abloh’s cooperation with Mercedes–Maybach has culminated in the launch of a limited-edition bespoke S-Class and capsule collection, inspired by Project Maybach. Designed in partnership with Mercedes-Benz Group AG Chief Design Officer, Gorden Wagener, in 2021, the vehicle was finalised before Virgil’s untimely passing in November and is available in a strictly limited run of 150 units.

The Mercedes-Maybach S-Class S680’s exterior features the unique two-tone colour combination created for Project Maybach. While the upper part of the vehicle is a glossy obsidian black, the lower part, side flanks and special forged rims are painted in a sand hue. This high level of craftsmanship continues into the vehicle’s interior with an identical two-tone colour scheme. The four-seat configuration, steering wheel, doors, lower dashboard and ceiling are lined in black and sand-coloured nappa leather, complete with sand-coloured décor trims and strips. The high pile floormats are black with a sand leather border and embroidered Mercedes-Maybach logo. To enhance its monolithic appearance, the window frames are painted, and a special Mercedes-Maybach and Virgil Abloh logo is inscribed on the Piano Black middle of the centre-console, rear cushions, head restraints and door sill panel – the devil is in the details!

Unique to the limited-edition S-Class is a bespoke user interface, which presents the driver with an even more luxurious variation of the Maybach MBUX suite. Hand-picked visual elements are used to enrich the digital content. Customers will be given a special custom-made wooden box covered in sand-coloured nappa leather emblazoned with the Mercedes-Maybach and Virgil Abloh logo. The gift box contains a 1/18 scale replica of the limited-edition car, the two car keys and a carabiner hook. In addition, a special car cover featuring the Mercedes-Maybach and Virgil Abloh logo will be gifted to customers.

The launch coincided with the release of a capsule collection designed by Virgil Abloh and in collaboration with Off-White. Developed in connection to the Project Maybach electric show car and exclusively available on Off-White, Farfetch and Maybach Icons of Luxury online stores, as well as Off-White stores in select markets. It comprises of sand-coloured vintage washed cotton T-shirts and half-brushed cotton fleece crewnecks and hoodies, as well as canvas baseball caps and racing gloves crafted in canvas, neoprene and suede, coated with a black spray effect and embroidered.

The limited-edition S-Class is Abloh’s third cooperation project with Mercedes-Benz, and the second with Mercedes–Maybach. In December 2021, Mercedes-Benz opened the doors of the Rubell Museum in Miami during Miami Art Week to showcase Project Maybach: a show car that exemplified the possibilities of future electric design. Mercedes-Maybach will launch its first fullyelectric model for retail in 2023. ✤

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