Empowering the everyday woman to fall in love with herself

This May Canadian fashion retailer, La Senza, announced the much-anticipated launch of its summer capsule collection, Dream Room, across all stores in the region. Available in-store for one month only, the new SS21 additions are inspired by the region and continue the La Senza narrative to empower the everyday woman to fall in love with herself.

Working with the industry’s finest to craft statement lingerie and loungewear pieces, Dream Room stays true to the brand’s vision to create value-based and quality collections. Vibrant and bold, the summery lingerie pieces are inspired by colourful Middle Eastern lanterns used for decoration and celebrations. Chiffon and lace are saturated in colour, think hot pink, saffron, tangerine and sunshine yellow in feminine shapes to suit all. Furthermore, the collection ushers in the prettiest loungewear adorned with crescent moons and stars and for those looking for everyday separates block hues of pastel pink, marl grey and fresh white are perfect options for the warmer months ahead.

Today, La Senza owns and operates 134 stores throughout Canada, and over 250 stores in more than 29 countries around the world including the UAE, Kuwait, Qatar, Oman, and Bahrain, solidifying its position as a leading retailer in the industry.