Jeep’s Wrangler Laredo is back, after an absence of almost 40 years, in the latest drop from the marque’s Twelve 4 Twelve programme.

Marking the ninth drop in the Jeep Twelve 4 Twelve programme, which celebrates the brand’s 85th anniversary by releasing a new limited-edition model each month until November, the latest issue sees the reintroduction of the Wrangler Laredo, a name that returns to the line-up after almost 40 years to reclaim its place in the Wild West.

Inspired by the Wrangler Willys’ tough exterior and the Sahara’s quiet and comfortable interior, the Laredo pairs unmistakable Jeep capability with heritage-inspired details that stay true to its Wild West roots.

On the exterior, the model is available with a rugged tan canvas soft top or a black hardtop, complemented by 17-inch Beadlock capable wheels, bronze tow hooks and the brand’s quintessential seven-slot grille. Distinctive decals and refined badging complete the look built for the open frontier, available as a four-door.

Inside, Laredo introduces a Bison Brown cockpit with Mayan Gold and Platinum Chrome accents, delivering a look that feels both familiar and completely fresh, designed for the long haul, without sacrificing comfort.

For a name once synonymous with the open road, Laredo’s return gives it a distinct place of its own within the Wrangler line-up, a trim built as much for the frontier as for everyday adventure, carrying its Trail Rated badge as a mark of the territory it’s reclaiming. ✤

GO: VISIT THE TWELVE FOR TWELVE WEBSITE TO REGISTER YOUR INTEREST.