INTERNATIONAL GOES LOCAL
Parisian brand KENZO turned to the streets of Arabia for inspiration for its latest fashion campaign.
The brand teamed up with emerging local talents to showcase the drop 5 KENZO University range from its current AutumnWinter collection, which features unique elements from checkered motifs to Fair Islestyle knitwear invoking a sense of retro varsity infused with artistic director Nigo’s new interpretation of the maison’s emblematic tiger imagery.
Along with KENZO’s new logo, the signature tiger is reinvigorated in new graphic embroideries on varsity jackets for both men and women alongside sweatshirts for men and a women’s biker jacket. Remixed checks appear in Western dresses, skirts and shirts for the girls and in ponchos for guys.
Accessories include KENZO Smile work boots fused with brothel-creeper soles, knitted gloves, a bib collar and oversized heritage casquettes.
Through tailoring and workwear, expressed in largely genderless silhouettes, Nigo’s first collection for KENZO creates a premise that unites and transcends cultural and conventional dress codes.
Captured at a historic Arabic restaurant that’s reminiscent of a traditional home, the campaign was shot against a backdrop of vintage tiled floors and flower-patterned decor which taps into nostalgic memories for many across the GCC. ✤