Doha Marketing and Services Company (Domasco) Honda has unveiled its ‘Advanced and Sporty’ lineup for 2023 and 2024.
The lineup was disclosed at an event where Honda brought to life its story of mobility and innovation in the presence of key stakeholders.
Honda’s new ‘Advanced and Sporty’ strategy for the region considers three main elements – brand, safety and environment. It also looks to focus on innovation and the development of new technologies to turn ideas into reality.
The vehicles showcased included the fastest ever Civic Type R, Honda ZR-V, an all-new seven-seater CR-V, Honda Accord 1.5L Turbo, and the Honda Accord e: HEV – the first hybrid in the region. Additionally, Honda also outlined its core 2050 sustainability and safety ambitions. These included: a goal of achieving carbon neutrality across all products, increasing the production of battery-electric vehicles (EVs) and fuel cell electric vehicles (FCVs), as well as the brand’s ambition for zero traffic collision fatalities involving its motorcycles and automobiles globally supporting a collision-free society.
Oscar Rivoli, Managing Director at Al-Futtaim Domasco Honda, said: “At Domasco we strive to adapt to the changing needs of our customers whilst being committed to continuously diversifying our offering and the ‘Advanced & Sporty’ lineup allows us to do exactly that.” ✤
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