For Summer 2022, the message from vintage brand Vilebrequin is simple: 50 more years of joy.

Hot on the heels of the company’s 50th anniversary, the new collection returns to the fundamentals of living elegantly in the sun—smile-inducing prints, ultra-stimulating colours, the inimitable chic of combining them… Rainbow jellyfish and bedazzled sea turtles are the new normal.

This summer’s collection features a majority of recycled and recyclable fabrics—65% in total.

Vilebrequin gets creative with eco-dyes, water-resistant wool swim shorts and more! The journey to bluer oceans doesn’t end there, though: they plan to reach 80% eco-friendly fibres by 2023. Innovating with optimism for tomorrow: what could be more essential? After celebrating 50 years of vacations, the French swimwear icon feels energised to do more. The secrets to the house’s longevity? Joy, freedom, and the seductive charm of Saint-Tropez back in 1971. That, and an obsession with durable, high-quality tailoring you can vacation in for a lifetime.

Another thing that keeps Vilebrequin young is a passion for playful swimwear design. With a global presence in more than 62 countries, the house isn’t done perfecting the art of living in the sun all year long with a range going from ready-to-wear and accessories to beach games. Driven by innovation, Vilebrequin is focused on developing and implementing sustainable solutions, fabrics and processes that make an impact on vacation, not on the oceans. This commitment is made even stronger by the launch of the new Fondation Vilebrequin for a better marine heritage. ✤