Qatar Toy Festival is back for 2026 promising to be bigger, bolder and better than ever before.

Now in its fourth edition, the festival takes place at Doha Exhibition and Convention Center and runs throughout July bringing imagination to life with toy zones, interactive games, live shows and workshops.

New for this year, you can look forward to even more stage shows, from dancing and music concerts to science demonstrations, along with celebrity appearances, mascot meet-and-greets, five islands, 10 retail stores and almost 30 entertainment corners!

Organised as part of Visit Qatar’s Hala Summer campaign, the event spans more than 22,000sq/m of exhibition space across four halls running under the theme ‘More to Imagine, A Whole World of Fun’.

Courtesy of Platinumlist

Themed zones have been expanded to cater to all ages, from pre-schoolers to teens and a newly introduced immersive stage setting will be the venue for concerts, live performances and competitions, to keep everyone entertained.

Partnered with Spacetoon, the family broadcaster, visitors can expect presence from global brands, retail experiences, great collectibles and interactive activities.

There’ll also be a dedicated Influencers Zone where content creators will be recording their experiences, showcasing what’s in store.

Aiming to expand on the success of the previous edition, which attracted more than 130,000 visitors from across the GCC and beyond, new attractions this year include the Studio Zone which features experiences from the likes of Toy Story, Winnie the Pooh and SpongeBob SquarePants. There’s also a new Inflatables Zone where kids big and small can bounce, slide and make some memories.

The Young Adult Zone is the space for teens with a football section and the Teen Titans Obstacle Course; the Girls’ Zone welcomes Mickey Mouse and Friends and Lilo and Stitch; and the Boys’ Zone features Hot Wheels, Pac-Man, Tetris and much more.

Courtesy of Platinumlist

For the little ones, the Preschool Zone is aimed at early learners with an interactive Paw Patrol mission.

And the Qatar Toy Festival Summer Camp returns with a special programme for kids aged four to 12 running throughout July.

The festival runs until July 31 from 2pm to 10pm on weekdays and 2pm to 11pm from Thursday to Saturday. Entry starts at QR50 with special needs kids getting in free with valid ID.

Tickets are available via doha.platinumlist.net ✤

GO: VISIT VISITQATAR.COM FOR MORE INFORMATION.