TheArsenale will hold its inaugural fashion show – called Runway on the Rail – at Doha Design District on February 21 in collaboration with Faith Connexion, a fashion house renowned for its innovative approach to design.

The event will transform a typical runway into something else: mobility, fashion, culture, and innovation will come together, in an unprecedented way.

Gears For Future Generations

The spectacle will begin at 7pm, with guests and friends of the brand arriving at TheArsenale, where they will experience music and immersive visuals. The show will kick off with an opening on the tram, where models will start getting out.

Spotlighting Qatari Culture

The unique collection celebrates Qatari culture through a special collaboration with TRZI, a Qatari brand founded by designer Amna Ahmed Al-Misned. Together, they’ve developed exclusive designs inspired by traditional Qatari attire, including abayas, shaylas, scarves, and ponchos.

A Partnership in Innovation

TheArsenale is also excited to announce a strategic partnership with Westbrook Racing, competing in the E1 Series. This collaboration highlights a shared commitment to sustainable mobility, with TheArsenale’s logo appearing on the RaceBirdelectric boat starting this weekend in Doha.

The event’s creative direction is led by Patrice Meignan, CEO of TheArsenale, while Maria Buccelati, founder of Faith Connexion, will oversee fashion direction. Marcela Meignan, CEO and Creative Director of TheArsenale, will also guide the overall management and styling for the event.

GO: Visit www.thearsenale.com for more information.